Senior Marketing Manager

WHO WE ARE: 
Caraway is a home goods brand on a mission to craft well-designed, non-toxic home goods that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, free of toxic chemicals, that are better for you, your family, and the planet. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process releases less CO2 into the environment than traditional non-stick coatings and we engage in sustainable packaging practices, free of single-use plastics and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better - for you and the planet - in every step of the process.

Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, The Container Store, Costco, Zola, and many more.

We’ve amassed over 75,000+ five-star reviews from happy customers and hundreds of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, and CNN.

Caraway is a fully-remote company filled with motivated and hardworking innovators and doers. We’re continually developing programs to support our distributed team to ensure a successful remote experience. If you’re looking to join a brand that folks love, read on and apply!

THE OPPORTUNITY:
The Senior Marketing Manager at Caraway will play a key role in shaping and executing Go-To-Market (GTM) strategies and supporting New Product Development (NPD) launches. Reporting to the Director of Integrated Marketing, this role will lead cross-functional marketing efforts, overseeing the planning, execution, and delivery of high-impact programs that drive growth and brand awareness.

This is a strategic and executional role that requires a proactive leader who can manage multiple projects, support cross-functional teams, and drive performance improvements across marketing + campaign initiatives. The Senior Marketing Manager will work collaboratively to ensure that Caraway’s campaigns and product launches align with brand objectives, meet deadlines, and resonate with our target audience.

WHO YOU ARE:
You are a seasoned marketing professional with experience leading integrated campaigns and product launches from strategy to execution. You have a strategic mindset, strong project management skills and managing timelines, and a data-driven approach to marketing. With a deep understanding of cross-channel marketing (owned, paid, retail), you know how to build and execute campaigns that engage customers and drive business results.

You’re a natural collaborator who can influence stakeholders, improve processes, and bring innovative ideas to the table. You bring a proactive mindset to problem-solving. You thrive in fast-paced environments, are comfortable juggling competing priorities, and bring a solutions-oriented approach to problem-solving. You are passionate about home goods, storytelling, and contributing to a non-toxic and sustainable lifestyle.

RESPONSIBILITIES:

Go-To-Market Execution & Product Launches

• Drive the execution of the end-to-end GTM strategies for new products and color ways, ensuring all key milestones, timelines, and deliverables are met and campaigns are executed seamlessly across all channels and cross-functional workflows.
• Support new product development launches by collaborating with cross-functional teams to deliver critical launch assets, including product descriptions, SEO content, PDP creative, and marketing materials, ensuring timely readiness ahead of Digital Product sprints.

Cross-Functional Coordination & Process Optimization

• Act as a cross-functional leader, ensuring seamless collaboration across Creative, Growth, Product, and Retail teams to align on deliverables and priorities.
• Oversee workflow management, partnering with the Director of Integrated Marketing, Associate Director of Program Management, and Creative Ops to refine processes for GTM and evergreen initiatives.
• Own marketing campaign calendars and executional roadmaps, ensuring clear visibility for all teams and proactively managing dependencies.

Campaign Execution & Performance Analysis

• Lead the execution of multi-channel marketing campaigns, ensuring strategic alignment across owned (site, email/SMS, social, PR) and retail partner channels.
• Partner with the Growth and Analytics & Insights teams to analyze campaign performance, extract insights, and provide data-driven recommendations for optimization.
• Develop actionable campaign recaps, delivering insights that inform future marketing strategies and improve ROI.

Brand & Messaging Alignment

• Ensure brand consistency across marketing channels and initiatives by collaborating with Creative and Growth teams to align messaging, storytelling, and creative assets.
• Identify opportunities to refine positioning, leveraging market trends and performance data to enhance Caraway’s cross-channel marketing approach.

KNOWLEDGE, SKILLS, & ABILITIES:

• 5+ years of experience in product marketing, project management, GTM strategy and execution, or integrated campaign management, ideally within home goods, lifestyle, or consumer brands.
• Expertise in managing New Product Development (NPD) and Go-To-Market strategies, including product positioning, product marketing, etc .
• Proven ability to deliver high-quality, cross-functional marketing campaigns on tight timelines.
• Strong project management skills. Highly organized and detail-oriented, with strong multitasking capabilities.
• Exceptional communication skills, with the ability to influence and align stakeholders across teams.
• Data-driven mindset with the ability to analyze performance and optimize strategies.
• Passion for home, design, and sustainability, and Caraway’s mission to create non-toxic, well-designed home goods.

The anticipated base salary range for this role ​is $100,000 - $130,000 - Final compensation will depend on a variety of factors determining the base pay at offer, including but not limited to: skills, qualifications, experience. This range provides the opportunity to progress as you grow and develop within a role.

Caraway Life:
Caraway is an exciting, fully remote DTC retail startup company that is bringing kitchenware and home goods into the modern era, leading from a non-toxic and sustainable foundation.

Team: You will be joining a passionate and collaborative fully-remote team that prides itself on high-quality work, supporting one another, sharing our successes, and building a brand we truly love, together.

Culture: At Caraway, we value continuous learning and career growth. We strive to continually optimize our processes, ensuring that we’re thoughtful in everything we do, both internally and externally. We listen to our employees, celebrate our wins, and constantly look for ways to be better for our team, and the world. 

Workplace: Being a fully-remote company, we have no headquarters and are truly distributed across the country. Our leadership team sits on both the East and West Coast and we have folks in a variety of states. We offer a monthly stipend towards co-working space should folks need to switch up their working environment every now and then.

Benefits: We value you and your family. With this in mind, full-time eligible employees are provided: 

• Health, dental, and vision offerings for you and your dependents
• Equity for full time employees
• Unlimited PTO 
• 11+ paid holidays
• 3 months Parental leave
• Fully Remote Company
• Company-sponsored monthly wellness stipend
• Company-sponsored monthly coworking stipend
• Pre-tax Commuter and FSA/Dependent Care FSA, and HSA options
• 401(k) plan + Employer Match
• High quality home and kitchen product + swag, F&F discounts

Please note that the duties and responsibilities outlined in this job description are intended to describe the general nature and level of work performed by employees assigned to this position. It is not an exhaustive list of all responsibilities, duties, and skills required for the role. Additional tasks and responsibilities may be assigned as needed to meet business needs.

Caraway is an Equal Opportunity & Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status