Freelance Community Manager (USA)

Start date: Mid-March

Freelance, part time

Introduction

We are a fast-growing, global content agency that delivers amazing audience-led content that helps brands connect with their audiences. We work for global brands and organisations including Unilever, Campari, Sanofi and many others.

We are looking for a dynamic community manager for a project in the USA for a jewels and jewellery business. This is a dedicated content role with the primary objective of maintaining and growing engaged communities for a jewellery brand in USA. Knowledge of working with influencers for a number of social channels is highly preferential for this position.

This role description covers the main aspects of the Community Manager role. However, a job description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.

Why the job exists

·       To work on audience acquisition, engagement and maintenance for several always-on social accounts in USA.

·       To work with a social lead on maintaining always on social including posting and community management.

·       To provide ongoing insight in running always-on social accounts with a laser focus on audience growth and engagement

·       To report back on social performance to inform ongoing strategy and execution.

·       To advise on channel best practices and social change and innovation to keep this social account and Greenpark at the forefront of social production

·       To work with influencers in the market and help to manage conversations around the category for them.

Requirements

·       At least two years’ experience in social media and community management, including proven experience in planning, and executing campaigns and activity on a major brand social media account across multiple platforms in USA and preferably across markets..

·       Thorough understanding of social media platforms, the types of content required for each, with a focus on Meta platforms, TikTok and X. Experience of Reddit is also a plus.

·       Experience in building audiences and engagement

·       Experience working with luxury or jewellery brands and knowledge of their audiences.

·       Creative flair with a keen eye for detail – a passion for working in a creative environment and leading creative ideation.

·       Strong social copywriting experience

·       Ability to work both independently and as part of a team.

·       Highly organised and able to manage multiple projects at once.

·       Able to work flexibly in a fast-paced environment, on deadline.

·       Ability to adapt to evolving social media trends and technologies.

Responsibilities

·       Work with Social Media Lead on establishing publishing guidelines, cadence and content pillars.

·       Creating response matrices in several languages and creating ways of working around responding to comments and when and where to engage audiences.

·       To set and maintain a publishing schedule and be responsible for the day-to-day publishing

and monitoring of social assets.

·       To monitor and manage audience and community interactions, including providing correct

and timely guidance to audiences interacting with the channel.

·       Maintain social media calendars/trackers

·       Ensure that all content meets brand and regulatory guidelines.

·       Provide performance insights from the channels for the monthly content report and

reporting back to the internal business and client on this performance.

·       Innovate on the social channel to ensure we are growing and delivering content that our

audiences want – and to drive conversions as a result.

·       To grow the social channel from month to month and provide ongoing support on best

practice on how to do this and achieve the goals of the client in brand awareness and

conversion.