Marketing Specialist

This is a remote position.

About destinationone:
At destinationone, Recruitment & HR is what we do. We connect businesses with top-tier talent across industries such as CleanTech, Education & EdTech, Government (Municipal, State, Federal), Health & Med Tech, Helthcare & Wellness, Legal, Not-For-Profit, Public Accounting. With a people-first approach and a commitment to excellence, we’ve become a trusted partner in the recruitment landscape.

• Develop and implement comprehensive content calendars for blogs, social media, email campaigns, and more.
  
• Create engaging written, visual, and video content for blogs, podcasts, and webinars to increase audience engagement and brand visibility.
  
• Host and produce destinationone podcasts and video content, showcasing thought leadership and industry insights.
  
• Plan, execute, and analyze email marketing campaigns, driving open rates, click-throughs, and conversions.
  

Digital Marketing & SEO

• Optimize website content for search engines to improve organic traffic and visibility.
  
• Monitor and manage Google Analytics and other tools to track and report on campaign performance.
  
• Manage Google business listings and ensure all company information is accurate and updated.
  
• Focus on organic social media growth strategies to expand our reach and engagement. If paid campaigns are proposed, they must include a clear strategy, proposed budget, and expected ROI.
  

Social Media Management

• Develop and manage social media strategies to grow engagement and followers across platforms by at least 20% each month.
  
• Schedule posts, respond to comments, and foster a community aligned with our brand values.
  

Website & Branding

• Oversee website updates to ensure a seamless user experience, collaborating with designers to improve UI/UX.
  
• Develop and execute marketing strategies to reinforce brand identity and increase market presence.
  

Partnerships, Events & Crowdfunding

• Identify and establish strategic partnerships to enhance brand visibility and drive collaborative opportunities.
  
• Support the planning, promotion, and execution of virtual and in-person events such as webinars, hiring fairs, and industry panels.
  
• Play a key role in crowdfunding initiatives, including building out the campaign from end-to-end, developing strategies, managing ongoing campaigns, and ensuring their success.
  

Online Reputation Management (ORM)

• Monitor and respond to reviews, comments, and feedback across platforms to maintain a positive brand image.
  
• Implement ORM strategies to strengthen destinationone’s reputation online.
  

Additional Responsibilities

• Collaborate with the design team to create visually compelling presentations and marketing collateral.
  
• Research and recommend new tools and platforms to enhance marketing efficiency.
  
• Stay updated on industry trends and competitor strategies to ensure innovation in marketing practices.
  

Requirements

• Proven experience in digital marketing, content creation, social media management, and website maintenance.
  
• Strong copywriting and communication skills.
  
• Confident, camera-ready, and comfortable hosting podcasts or representing the company in video content.
  
• Proficiency in WordPress, Canva, email marketing tools (e.g., Mailchimp, Zoho), and analytics platforms like Google Analytics.
  
• Experience with video editing and podcast production is highly advantageous.
  
• Knowledge of SEO best practices and online advertising (e.g., Google Ads, LinkedIn campaigns).
  
• A self-starter mindset with the ability to prioritize and manage multiple projects simultaneously.
  

• Bachelor’s degree in Marketing, Communications, or a related field.
  
• Experience working in or with recruitment, HR, or similar industries.
  
• Proven track record of growing social media platforms and running successful marketing campaigns.
  
• A portfolio demonstrating creativity, strategy, and measurable success in marketing efforts.
  

Benefits

• A competitive salary package.
  
• Opportunities for professional growth and development.
  
• The chance to work on innovative projects that make a difference.
  

• If you’re passionate about creating meaningful marketing campaigns, comfortable in front of the camera, enjoy working in a collaborative environment, eager to work on high-impact initiatives like crowdfunding, and want to grow with a company that values your contributions, apply now to join the destinationone team!