Offer summary

Qualifications:

3-6 years of experience in B2B service marketing, Proven track record of generating high-quality leads, Strong understanding of LinkedIn marketing and analytics tools, Self-starter with the ability to work independently and collaboratively..

Key responsabilities:

Develop and execute lead generation campaigns targeting key sectors

Plan and manage webinars and quarterly spotlight events

Identify and manage strategic partnerships for co-marketing opportunities

Track campaign performance and optimize marketing strategies based on data-driven insights.

Job description

Marketing Manager

B2B Services / Health & Safety Sector

Salary: £1,200 per month (Approximately R28,000.00) (Negotiable, based on experience, skill and in relation to your current package)

Job Type: Full-time

About Us
We are a leading expert in slip accident prevention, working across industries such as hospitality, retail, healthcare, transport, and more. We help businesses reduce risk, improve safety, and ultimately increase profitability.

Our founder is the author of a best-selling book on slip prevention and hosts a popular podcast focused on safety and risk success.

We're looking for an experienced Marketing Manager to oversee and implement our marketing strategy. If you thrive in B2B service marketing, know how to run large-scale webinars, are a LinkedIn guru, and a lead generation expert, we'd love to hear from you!

Key Responsibilities

Lead Generation & Campaign Execution
- Develop and execute high-performing lead generation campaigns targeting key sectors
- Optimise LinkedIn, email marketing, and paid advertising strategies
Webinar & Event Management
- Plan, schedule, promote, deliver, and post-promote weekly webinars
- Plan, schedule, promote, deliver, and post-promote quarterly spotlight events (1-day online events, surveys etc)
- Coordinate speakers, content, and attendee acquisition
- Develop post-webinar strategies to nurture leads into sales
Partner & Relationship Management
- Identify, secure, and manage strategic partnerships for co-marketing opportunities (e.g. list swapping, co-promoting)
- Leverage partners to expand reach and drive lead generation
Analytics & Optimisation
- Track and report on campaign performance, using data-driven insights to optimise results
- Monitor and improve conversion rates across all marketing channels
- Work closely with the sales team to align marketing and sales efforts
- Ensure ROI-driven decision-making and cost-effective marketing spend

What We're Looking For

3-6 years of experience in B2B service marketing
A proven track record of generating high-quality leads
Experience in organising and running large-scale webinars with strong attendance and engagement
Excellent understanding of LinkedIn marketing
Data-driven and results-focused, with experience using analytics tools to measure performance
Self-starter, able to work independently while collaborating with sales and leadership teams

Nice to Have

Experience in safety or risk-related industries
Familiarity with CRM and marketing automation tools
Knowledge of paid advertising strategies (particularly LinkedIn Ads and Google Ads)

Why Join Us?

A chance to lead marketing efforts in a high-growth, mission-led company
Remote working with flexibility
Competitive salary and performance-based incentives
The opportunity to make a real impact in an industry that saves lives and prevents accidents

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