Bachelor’s degree in Marketing, Advertising, Business, or a related field., 2-5 years of experience managing paid media campaigns in an agency or in-house environment., Certifications in Google Ads, LinkedIn Marketing, and Facebook for Brands are preferred., Strong analytical skills and expertise in Google Ads and Facebook Ads Manager..
Key responsabilities:
Own and manage client relationships, ensuring satisfaction and addressing challenges.
Develop and optimize data-driven paid media strategies aligned with client goals.
Independently manage PPC campaigns across various platforms and monitor performance metrics.
Mentor junior team members and collaborate with internal teams to ensure campaign success.
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SmartBug Media® is the full-service digital agency that assists businesses in growing revenue through demand generation, revenue operations, e-commerce marketing, and paid media. For more than 10 years, SmartBug Media has helped businesses increase qualified leads, close customers, and enhance the reach and loyalty of their brands.Please protect yourself and beware of recruitment fraud: https://www.smartbugmedia.com/recruitment-fraud-protection
SmartBug Media is the most decorated HubSpot agency, recognized as a leader in crafting digital solutions that empower organizations to thrive across the entire customer lifecycle. From marketing and sales to revenue operations, customer success, and e-commerce, we combine sound strategies, cutting-edge AI, and digital innovation to deliver solutions that de-risk the future and drive sustainable growth.
With a fully remote team of over 250 professionals, we excel at creating intelligent web and digital ecosystems—from corporate websites to complex web applications—seamlessly integrated with AI-powered solutions. By aligning SmartBug's expertise with our clients' unique business realities, we build scalable, innovative tools that become engines for growth, setting the course for long-term success.
Job Summary:
We are seeking a results-driven Paid Media Account Manager to lead successful digital advertising campaigns across multiple platforms. This role requires a deep understanding of paid media strategies, strong client relationship management, and the ability to optimize campaigns for maximum performance. You will be responsible for setting up, managing, and analyzing paid media campaigns while mentoring team members and collaborating across departments to drive success.
As a Paid Media Account Manager, you will be measured on delivering the following:Client satisfaction and retention ratesCampaign ROI and KPI achievement
Key Responsibilities:
Client Management & Strategy
Own client relationships, proactively addressing challenges and ensuring satisfaction.
Develop data-driven paid media strategies that align with client goals.
Set measurable KPIs and optimize media budgets for optimal ROI.
Present campaign performance, insights, and next steps in client meetings.
Campaign Execution & Optimization
Independently manage and optimize PPC campaigns across platforms (Google Ads, Meta, LinkedIn, Programmatic DSPs, etc.).
Monitor performance metrics (ROI, CTR, CPA) and make strategic adjustments.
Execute A/B testing and continuously refine strategies to improve results.
Ensure campaigns align with SEO strategies for integrated digital marketing success.
Team Leadership & Development
Mentor junior team members and share industry best practices.
Collaborate with internal teams (Creative, Client Services, Sales) to ensure campaign success.
Lead testing initiatives to improve campaign efficiency and innovation.
Data Analysis & Reporting
Analyze campaign data, develop insights, and provide recommendations for optimization.
Utilize data visualization tools to present trends and opportunities.
Ensure accurate and timely reporting to clients and stakeholders.
What you'll Need ( Requirements)
Bachelor’s degree in Marketing, Advertising, Business, or a related field
Certifications in Google Ads, LinkedIn Marketing, Facebook for Brands, and HubSpot Reporting (or willingness to obtain post-employment).
Minimum of 2-5 years of experience managing paid media campaigns in an agency or in-house environment.
Expert knowledge of Google Ads, Facebook Ads Manager, LinkedIn Ads, and other advertising platforms.
Strong analytical skills with experience in Google Analytics and bid management tools.
Proven ability to build and maintain strong client relationships through excellent communication.
Ability to manage multiple projects and deadlines with attention to detail.
What we offer!
Annual Salary between $65,000 - $80,000 DOE
Health insurance with company contribution
Paid maternity and paternity leave
Paid vacation
Paid time off
4-week paid sabbatical every 5 years of employment
Winter Closure for the holidays- December 25th to January 1st.
Monthly remote work allowance
401(k) with employer matching
Flexible spending plan
Company-funded short-term disability and life insurance
Long-term disability
Training budget
The flexibility of working remotely
MacBook Air issued to you at time of hire
Required profile
Experience
Industry :
Marketing & Advertising
Spoken language(s):
English
Check out the description to know which languages are mandatory.