Location(s):
United States of AmericaCity/Cities:
AtlantaTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
March 23, 2025Shift:
Job Description Summary:
We are on a mission to transform the way we capture immediate value opportunities while creating long-term, sustainable revenue streams that drive growth for both our business and our customers. This position plays a critical role within our Foodservice and On-Premise Digital Organization, leading strategic partnerships, initiatives, and capabilities that propel our organization further and faster along the digital evolution. This role is responsible for developing and executing strategic initiatives across both present-forward digital disciplines and future-back capabilities, accelerating customer digital enablement and strengthening our position as market leaders.
What You’ll Do for Us
Digital Capability & Partnership Development
Leverage knowledge of external digital partner landscape (i.e. restaurant tech.) to identify unique and scalable activation solutions against prioritized industry and company opportunities – enabling sustainable, profitable beverage transactions.
Collaborate with leading and emerging restaurant technology companies to develop differentiated growth capabilities for Coca-Cola restaurant partners.
Continuously scan the marketplace to identify, evaluate, pilot and pursue new digital capabilities and solutions.
Support annual planning and resource allocation processes to right-size investments across digital opportunities.
Coca-Cola Restaurant Customer Collaboration
Collaborate with Coca-Cola Foodservice & On-Premise (FSOP) customer teams to develop strategic plans with leading restaurant customers - drive traffic, trial and awareness that results in value created for Coca-Cola customers and brands.
Directly engage as the digital SME with Coca-Cola foodservice and on-premise customers to drive enhancements and growth for digital ordering channels.
Support restaurant customer digital-growth execution – collaborate with customer digital teams to identify & prioritize opportunities and then create solutions to deliver progress against stated goals.
Partner with cross-functional teams (i.e. brand, Integrated Marketing Communications, Channel Planning, etc.) to deliver integrated programming & system alignment.
Associate Digital Acumen & Enablement
Partner with internal and external capabilities organizations to elevate internal digital competence and confidence - build knowledge, accountabilities and full system integration to drive value creation and profitability.
Conduct custom research, based on prioritized customer opportunities, to develop industry-leading knowledge and best practices to win the digital occasions by maximizing digital capabilities and transactions.
Qualifications & Requirements
Bachelor's Degree in Marketing, Business, Communications, or related field
10+ years of experience in Sales, Marketing, Media, Digital/Tech or similar
Experience with digital strategy/execution and technology platforms, particularly with or for restaurants; Go-To-Market experience is a plus.
Expertise in digital transformation and emerging technologies, with the ability to assess, implement, and scale innovative solutions
Track record of building and developing collaborative relationships to extract value and drive growth
Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
Strong data analytics and performance measurement skills, leveraging insights to optimize digital capabilities, measure impact, and refine strategies for long-term growth.
Detail-oriented with exceptional critical thinking and creative problem-solving abilities
Ability to develop business cases and prioritize workstreams to collaborate effectively across a complex system of internal & external stakeholders and drive organizational change
Strong written & verbal communication skills, experience presenting to senior leadership and distilling complex concepts into clear opportunities.
Project management and time management skills; experience with Microsoft Office Suite, Asana, Monday, Smartsheet, Notion is a plus
Location - Atlanta (Preferred), US Remote
Travel - Approximately 25%
What We Can Do For You
Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
Intrapreneurial Leadership: Playing an integral role on an innovative, fast-paced team that is creating change within a Fortune 200 company – making a positive impact on some of the largest restaurant brands in the world.
Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
Skills:
Agency Management, Collaborative Leadership, Communication, Connections Planning, Cross-Functional Teamwork, Customer Relationship Management (CRM), Decision Making, Digital Media, Digital Signage, Financial Acumen, Google Analytics, Group Problem Solving, Marketing Campaigns, Marketing Strategies, Microsoft Office, Negotiation, Paid Search Marketing, Programmatic (Inactive), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Video Solutions, Waterfall ModelPay Range:
$160,000 - $186,000Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.Narvar
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