Senior Social Media Manager

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Meow Wolf opens portals of possibility. Come as you are! 

We are individuals who inspire creativity in people's lives through art and exploration, so that our combined imaginations can transform the world we live in. We create immersive and interactive experiences that transport audiences into fantastic realms of story and exploration.  Our Vision is to be the world’s leading creative company, reimagining the paradigm of art and storytelling, to make a positive difference in the world.  

We share a strong commitment to Belonging through our values of: 

• Collaborative Creativity: We believe the act of creating together amplifies possibilities.

• Provocative Playfulness:  We celebrate the unexpected because it is the doorway to discovery.

• Outsiders Welcome: We are all outsiders at heart, and we create space for everyone to feel like they belong.

• Authentic Compassion: We are “kind punks” - supportive to each other and standing up for what we believe in.

• Audacious Courage: We have the courage to radically reinvent ourselves to push the boundaries of art.

If this all sounds like YOU, read on….

Job Description:

Location: 

Remote, provided the candidate resides in one of the following markets: Santa Fe, NM; Denver, CO; Las Vegas, NV; Houston, TX; Dallas, TX; New York, NY; or Los Angeles, CA

Compensation:

The salary range for this position is $78,489 to $105,960.  Compensation is based on location and experience.  

Deadline: The deadline for submitting applications for this position is March 21, 2025. Meow Wolf reserves the right to extend this deadline if needed.

Your Portal is Waiting. Tell Stories that Spark Wonder. 

Meow Wolf is on the hunt for a Senior Social Media Manager to lead our brand’s social presence as we rapidly grow and expand our footprint.  If you always think in social-first ways, have the pulse on the latest trends and innovations in social, thrive on creativity, and love building community through content and storytelling, this is your dream job.

As our Senior Social Media Manager, you’ll be at the helm of shaping and executing a dynamic, highly engaging social media strategy across all Meow Wolf brand channels. You’ll craft content that sparks interest, FOMO, curiosity, drives conversations, and brings our immersive experiences to life in the digital space. Additionally, you’ll collaborate closely with regional marketing teams, providing channel expertise and ensuring that exhibition-specific and local social channels feature content that’s uniquely tailored to each Meow Wolf location.

From creating thumb-stopping content to experimenting with cutting-edge social tactics, you’ll be at the forefront of making Meow Wolf an industry leader in social media storytelling.
 

Key Responsibilities:

Lead & Execute Social Strategy

• Develop, implement, and evolve a dynamic social media strategy that expands Meow Wolf’s reach, engagement, and fan base.

• Own all brand social content planning and calendar, managing posting, platform-specific initiatives, and collaborate closely with community manager on engagement tactics

• Identify new trends, platforms, and opportunities to keep Meow Wolf at the forefront of organic social performance

• Maintain a consistent and vibrant social media tone and voice that reflects Meow Wolf’s unique brand personality—playful & imaginative, bold, curious and surreal– ensure all content feels authentic, engaging, and in line with our creative strategy and vision

• Lead social media experiments - whether it's testing new platforms, scripting unique videos, producing live-streams, or working on fresh video formats – you’ll consistently find new and novel ways to express our brand and engage our audience

Create & Manage Engaging Content

• Concept, write, edit, and publish compelling social media posts that bring the Meow Wolf universe to life

• Lead content production for key social campaigns, collaborating closely with marketing managers, brand creative, production and/or other creators to craft videos, interactive formats and visual posts

• Build relationships w/ broader Meow Wolf community and fans, influencers, social creators and execute social-native campaigns, activations, and collaborations

Oversee Local & Regional Social Media Execution

• Keep eyes on social strategy implementation across regional Meow Wolf locations

• Provide subject matter expertise and strategic guidance on content for local channels, ensuring cohesion while allowing for location-specific creativity

• Monitor performance of regional social content and optimize for impact

Track, Analyze & Optimize Performance

• Monitor and regularly report on key social media KPIs, analyze data, and adjust strategies to maximize engagement and growth

• Leverage insights to refine content performance, audience targeting, and platform approach

• Stay on top of emerging social media trends, tools, and best practices

Collaborate Across Teams

• Work closely with the marketing and brand creative teams and more to align social media efforts with larger brand initiatives

• Collaborate closely with paid digital teams for boosting organic efforts, ensure alignment of organic social strategy with paid campaigns, and other owned media channels (SEO, website blog, email marketing)

• Partner with PR/comms, narrative/exhibition teams to integrate social into larger campaigns and universe storytelling efforts

• Coordinate with community manager and guest experience team to ensure timely responses and proactive community engagement

Required Qualifications

• A social media pro. You have 5+ years of experience managing brand social media accounts with a proven track record of success.

• A content and storytelling wizard. You know how to write compelling copy, create engaging multimedia content, and craft narratives that resonate.

• Is comfortable (at times) appearing on camera. 

• A strategic thinker & creative doer. You balance big-picture strategy with hands-on execution, bringing ideas to life with agility.

• A trendspotter. You live on the pulse of social media and are obsessed with the latest trends, memes, and platform updates.

• A community builder. You understand how to foster engagement, drive conversations, and turn followers into passionate brand advocates.

• A data-driven optimizer. You love diving into analytics to track performance, experiment, and refine strategies for continuous improvement.

• A master collaborator. You thrive in cross-functional environments, working closely with creative teams, regional marketers, and brand stakeholders.

• A lover of the weird, wild, and wonderful. Ideally, you are someone who already loves Meow Wolf, or are at least familiar. You recognize Meow Wolf is not a typical brand and you’re excited to push the boundaries of what’s possible in social media.

Work Environment and Physical Demands 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed must be representative of the knowledge, skills, minimum education, training, licensure, experience, and/or ability required.  

Work Environment: 

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and scanners.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Physical ability to walk, stand, take stairs/slides/elevators, and navigate the elements during the day and night. Employee may be required to remain in a sitting or standing position for prolonged periods, and repeat motions that may  include the wrists, hands, and/or fingers. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.   Must be able to lift up to 15 pounds at times.

The employee will comply with company and OSHA standard workplace safety protocols. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Work Schedule:

This is a full-time position, and hours of work and days are Monday through Friday, 9a.m. to 5 p.m. or 10 a.m. to 6 p.m. Occasional evening and weekend work may be required as job duties demand.

Supervisor Responsibilities:

This position does not require supervisory responsibility.

Travel 

This position does not require travel 

Other Duties 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.  

IMPACT: Meow Wolf is committed to our DIY roots and grassroots community support principles. To document that commitment, we converted our legal designation into a Delaware Public Benefit Corporation and have certified as a B Corporation. As a B Corp, we have a triple bottom line of supporting financial, social and environmental wellbeing in our community.

INCLUSION:  Meow Wolf is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to ensuring all employees enjoy and thrive in a work environment where differences make us the vibrant, wonderful community we are! All employment decisions at Meow Wolf are based on business need, job requirements, and individual qualifications, without regard to race, color, ancestry, national origin, gender, pregnancy, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, service in the military or any other characteristic protected by federal, state or local law.

BENEFITS:

The choices we make concerning our benefits during enrollment periods are among the most important we select for ourselves and our families. As part of the total compensation package for full-time employees, Meow Wolf offers a comprehensive benefits package that includes various options to meet individual healthcare and financial needs along with many perks.  

• Medical Insurance options: PPO & HSA

• Dental & Vision Insurance

• 401k Retirement Plan

• Company Paid Life Insurance Policy & Long-Term Disability Coverage

• Voluntary Short-term Disability & Critical Illness Policies

• Company Paid Employee Assistance Program

• Paid Parental Leave for 12 weeks

• Discount off Meow Wolf Gift Shop Merch

• Admission to Meow Wolf attractions for employees and guests

Please visit www.meowwolf.com/careers for more information.