Strong understanding of design principles including typography, color theory, and composition., Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva., Knowledge of social media and digital marketing trends and best practices., Ability to create engaging content and maintain brand consistency across platforms..
Key responsabilities:
Design high-quality graphics and illustrations for social media posts and ads.
Collaborate with the marketing team to align designs with campaign goals.
Stay updated on social media trends and adapt designs accordingly.
Analyze engagement data to optimize future content and visuals.
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Design high-quality graphics, images, and illustrations for social media posts, stories, ads, and banners.
Create visually compelling carousels, infographics, and motion graphics.
Design templates for consistent branding across social platforms.
Brand Consistency & Visual Identity
Ensure all designs align with the company’s brand guidelines, tone, and aesthetic.
Develop and maintain a consistent visual identity for the brand’s social presence.
Video & Animation (if applicable)
Create simple animations, GIFs, and short-form video content for platforms like Instagram Reels, TikTok, and YouTube Shorts.
Edit videos with text overlays, transitions, and effects for better engagement.
Collaboration & Strategy
Work closely with the marketing team to understand campaign goals and messaging.
Collaborate with social media managers, content creators, and copywriters.
Provide creative input on campaigns, promotions, and social media strategies.
Trend Research & Adaptation
Stay updated on social media trends, visual styles, and platform-specific best practices.
Adapt designs to fit the latest social media algorithms and audience preferences.
Performance Analysis & Optimisation
Analyse the engagement of different design styles and optimize future content accordingly.
Adjust visuals based on audience insights, feedback, and performance data.
Requirements
Graphic Design & Creativity
Strong understanding of design principles (typography, color theory, composition).
Ability to create eye-catching, on-brand visuals that appeal to the target audience.
Creativity to develop unique and engaging content ideas.
Software Proficiency
Adobe Creative Suite (Photoshop, Illustrator, InDesign) – for creating and editing graphics.
Canva – for quick and efficient design work.
After Effects/Premiere Pro – for animations and short-form video editing (optional but valuable).
Social Media & Digital Marketing Knowledge
Understanding of platform-specific design requirements (e.g., Instagram posts vs. LinkedIn banners).
Awareness of current trends, audience engagement techniques, and best practices.
Knowledge of branding and how to maintain consistency across various channels.
Motion Graphics & Video Editing (Optional, but Highly Desirable)
Ability to create GIFs, animations, or short-form video content.
Basic video editing skills for platforms like TikTok, Instagram Reels, and YouTube Shorts.
Communication & Collaboration
Ability to work with social media managers, copywriters, and marketing teams.
Strong communication skills to understand and execute creative briefs effectively.
Open to feedback and able to revise designs based on team input.
Time Management & Adaptability
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Adaptability to evolving social media trends and brand needs.
Benefits
Independent Contractor Perks:
Permanent Work from home
Immediate hiring
Steady Freelance Job
Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.
ZR_20872_JOB
Required profile
Experience
Industry :
Human Resources, Staffing & Recruiting
Spoken language(s):
English
Check out the description to know which languages are mandatory.