Digital Marketing Specialist with Lead Generation
Offer summary
Qualifications:
2+ years of experience in digital marketing and lead generation., Proficiency in email marketing and automation tools like ConvertKit or Mailchimp., Strong skills in social media growth and community engagement., Experience in content creation and funnel strategy optimization..Key responsabilities:
- Develop and execute lead generation campaigns targeting nursing students and professionals.
- Manage and optimize email marketing campaigns and automated funnels.
- Create and distribute high-value content such as lead magnets and webinars.
- Track and analyze campaign performance to make data-driven adjustments.
Job description
This is a remote position.
Flexible, Monday to Friday - 40 paid hours per week
Lead Generation & Digital Marketing Specialist
Are you a passionate, creative, and results-driven marketer who thrives on taking ownership and making an impact? Do you love the nursing, healthcare, or education space and want to be part of an exciting brand helping nurses unlock their potential? If so, we’d love to hear from you!
Our client is on a mission to simplify complex nursing topics, support new nurses, and provide high-value education. Through digital products, online courses, and a thriving community, we help nurses navigate their careers with confidence.
Role Overview:
As our Lead Generation & Digital Marketing Specialist, you will:
Develop and execute lead generation campaigns to attract nursing students & professionals.
Manage email marketing campaigns, newsletters, build automated funnels, and optimize sequences.
Create & distribute high-value content (lead magnets, webinars, quizzes, etc.).
Leverage social media & influencer collaborations to drive traffic & engagement.
Build & grow our nursing community (Facebook, LinkedIn, YouTube, etc.).
Track and analyze campaign performance, making data-driven adjustments.
This role is perfect for someone who:
Loves building systems and marketing funnels from scratch.
Has experience in digital marketing, lead generation, and content strategy.
Thrives in a fast-paced, flexible, and creative environment.
Is passionate about healthcare, nursing, or online education.
Requirements
Skills & Qualifications:
Marketing & Lead Generation Experience (2+ years preferred)
Email Marketing & Automation Tools (ConvertKit, Mailchimp, ActiveCampaign, or similar)
Social Media Growth & Community Engagement (FB Groups, LinkedIn, IG, TikTok)
Content Creation (Lead magnets, blog posts, short-form video ideas) APPLICANTS MUST SUBMIT PORTFOLIOS
Webinar & Event Promotion (experience running live or recorded events is a plus!)
Funnel Strategy & Optimization (Creating opt-in pages, landing pages, and nurture sequences)
Data-Driven Mindset (A/B testing, analytics, and campaign tracking)
Bonus if you have:
Experience working with healthcare or education brands
Background in affiliate marketing & influencer collaborations
Knowledge of YouTube SEO & growth strategies
- HMO Coverage for eligible locations
- Permanent work from home
- Immediate hiring
- Steady freelance job
Required profile
Experience
Other Skills
- Physical Flexibility
- Creativity
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