Field Marketing and ABM Manager, North America

Overview:

IDC is seeking a highly motivated and results-driven Field Marketing and ABM (Account-Based Marketing) Manager, North America to develop and execute targeted marketing programs that drive engagement, pipeline growth, and revenue. This role requires a strong understanding of field marketing strategies, ABM campaign strategies & execution, and cross-functional collaboration with sales, product marketing, and demand generation teams.

The ideal candidate has a minimum of five years of experience in field marketing, with a track record of planning and executing ABM campaigns and programs tailored towards high-value accounts. This role is pivotal in aligning marketing efforts with regional sales goals to accelerate customer acquisition and expansion.

Why IDC ?

IDC is the most respected global technology market research firm.  We are changing the way the world thinks about the impact of technology on business and society. Our people, data, and analytics create global technology insights that accelerate customer success.  IDC has been recognized for five consecutive years (2020, 2021, 2022, 2023, 2024) by the IIAR as the Analyst Firm of the Year which is one of the highest accolades for the technology market research industry.

Our collaborative, innovative and entrepreneurial culture is the perfect place for you to discover your future.

This position may be fully remote from an approved location in the United States.

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• Develop and execute field marketing strategies that support IDC’s business objectives and drive regional pipeline growth.
• Design and manage ABM campaigns (1:1, 1:few, and 1:many) across multiple channels, including digital, email, and events.
• Collaborate closely with sales teams to align marketing efforts with target accounts and business priorities.
• Leverage data and insights to build audience segmentation, personalize campaigns, and optimize account engagement.
• Plan and execute field marketing events, webinars, and in-person engagements to drive customer and prospect engagement.
• Measure and analyze campaign performance to refine tactics, improve ROI, and report key insights to stakeholders.
• Stay informed on industry trends, best practices, and evolving ABM techniques to continuously enhance IDC’s marketing strategies.
  

• Bachelor's degree in Marketing, Communications, Business or a related field.
• Minimum of 5 years of experience in a B2B field marketing role, preferably in technology.
• Proven experience managing ABM programs and campaigns, with a strong understanding of audience segmentation, personalization, and engagement strategies.
• Strong collaboration skills, with the ability to work cross-functionally with sales, product marketing, and demand generation teams.
• Excellent project management skills, with the ability to prioritize and execute multiple initiatives simultaneously.
• Experience with CRM and Marketing Automation tools. Knowledge or use of Salesforce, Marketo, 6sense or Demandbase is a plus.
• Analytical mindset with a data-driven approach to marketing strategy and execution.
• Strong written and verbal communication skills.
• Ability to travel if needed.

IDC is an Equal Opportunity Employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, handicap, race, color, religion, gender, gender identity and expression, ancestry, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or other categories protected by law.

At IDC we are committed to fair and equitable pay practices. We pay our employees equitably for their work, commensurate with their individual skills and experience. Salary range and additional compensation, including discretionary bonuses and incentive pay, are determined by a rigorous review process. This process considers the experience, education, certifications, and skills required for the specific role, equity with similarly situated employees, as well as employer-verified US region-specific market data provided by an independent 3rd party partner. The expected total annual compensation, depending on location and experience, is between $100,000 and $125,000 and is inclusive of base salary and variable compensation (if applicable).