Google Ads Media Buyer

This is a remote position.

Mon to Fri 9:30 AM - 6:00 PM (EST) includes a 30-minute unpaid break

Key Responsibilities:

1. Campaign Strategy Development:
   

   • Lead the creation of Google Ads strategies from the ground up, including conducting comprehensive keyword research and competitive analysis, specifically within the finance/insurance sectors.
     
   • Define clear campaign structures (campaigns/ad groups) for different products or audience segments, with a focus on key performance indicators (KPIs) such as lead generation, conversion rates, and ROI.
     
   • Devise targeted campaign strategies that align with business objectives, such as focusing on cost-per-acquisition (CPA) to drive customer sign-ups or other performance goals.
     
   • Plan the mix of advertising networks, including Search, YouTube (Video), and Display, ensuring appropriate use of each channel for optimal results.
     

2. Campaign Execution & Optimization:
   

   • Oversee the full execution of Google Ads campaigns, ensuring ads are properly configured, targeting is set up effectively, and budgets are optimized.
     
   • Craft compelling ad copy and select strong visuals for display and video campaigns.
     
   • Continuously monitor campaign performance and make data-driven adjustments, including refining targeting, adjusting bids, pausing underperforming keywords, and conducting A/B testing on ad creatives.
     
   • Implement Google Ads advanced features, such as automated bidding strategies, ad extensions, and audience retargeting, to drive enhanced campaign performance.
     

3. Video Advertising (YouTube Ads):
   

   • Manage and optimize Google Ads for video, including YouTube campaigns, bumper ads, and other video formats.
     
   • Optimize video campaigns for key metrics such as view rate, click-through rate (CTR), and conversions.
     
   • Integrate video advertising strategies with search campaigns, including using video ads for retargeting search audiences and vice versa.
     

4. Display Advertising (Bonus):
   

   • Although the primary focus is on search and video, experience with Google Display Network (GDN) and display advertising is a plus.
     
   • Utilize display advertising to retarget and nurture leads who have interacted with product pages or visited key touchpoints (e.g., insurance quote pages).
     

Requirements

• 5+ years of hands-on experience managing pay-per-click (PPC) campaigns, with a strong emphasis on Google Ads search and video (YouTube) campaigns.
  
• A proven track record of delivering successful campaigns with significant monthly ad budgets.
  
• Strong expertise in campaign strategy development, including keyword research, competitive analysis, and KPI definition.
  
• Expertise in Google Ads campaign execution and optimization, including writing ad copy, selecting visuals, refining targeting, adjusting bids, and A/B testing.
  
• Experience managing and optimizing YouTube Ads campaigns, including bumper ads, skippable ads, and video retargeting.
  
• Advanced knowledge of Google Ads tools and features, including automated bidding, audience targeting, and ad extensions.
  
• Excellent communication skills and the ability to work collaboratively with cross-functional teams.
  

Preferred Qualifications:

• Experience with display advertising and programmatic buying, including Google Display Network campaigns.
  
• Familiarity with the finance/insurance industry is highly desirable.
  

Independent Contractor Perks

• Permanent work-from-home
  

• HMO Coverage for eligible locations
  

• Immediate hiring
  

• Steady freelance job
  

Benefits