Offer summary

Qualifications:

3+ years of experience in email marketing, with at least 2 years in a digital marketing agency., Proficiency in email marketing software such as Mailchimp, MyEmma, or ActiveCampaign., Strong analytical skills to track, measure, and optimize email performance., Excellent written and verbal communication skills in English..

Key responsabilities:

Plan, create, and deploy high-impact email marketing campaigns targeting different audience segments.

Build and optimize email sequences for lead nurturing, onboarding, and customer retention.

Set up and manage automated email workflows to enhance engagement and conversion rates.

Track key email marketing metrics and generate performance reports with insights for future strategies.

Job description

Our client, a leading design and marketing agency, is looking for an Email Marketing Specialist to drive brand growth and engagement through targeted email marketing strategies. This role is ideal for a creative and data-driven marketer who can manage the full email campaign lifecycle—from planning and content creation to deployment and analytics. If you have agency experience and expertise in email marketing platforms, we encourage you to apply.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities

Plan, create, and deploy high-impact email marketing campaigns targeting different audience segments.
Build and optimize email sequences for lead nurturing, onboarding, and customer retention.
Set up and manage automated email workflows to enhance engagement and conversion rates.
Continuously refine and optimize automations based on performance insights.
Use data-driven segmentation to personalize email content for maximum impact.
Implement A/B testing to analyze and improve open rates, click-through rates, and conversions.
Track key email marketing metrics (open rates, CTR, conversions) and optimize for better results.
Generate performance reports with insights and recommendations for future strategies.
Ensure all campaigns comply with CAN-SPAM, GDPR, and other email marketing regulations.
Maintain email list hygiene and optimize for deliverability and engagement.
Work closely with designers, copywriters, and strategists to create engaging email content.
Stay up-to-date with email marketing trends, tools, and emerging best practices to drive innovation.

What Success Looks Like

High-performing email campaigns that drive audience engagement and conversions.
Optimized automation workflows that nurture leads and improve retention.
Data-driven decision-making, with insights leading to continuous email marketing improvements.
Seamless collaboration with creative and strategy teams to ensure brand consistency across all communications.

Qualifications

3+ years in email marketing, with at least 2 years in a digital marketing agency.
Proficiency in email marketing software such as Mailchimp, MyEmma, ActiveCampaign (or similar).
Strong ability to track, measure, and optimize email performance.
Familiarity with email marketing regulations (CAN-SPAM, GDPR).
Excellent written and verbal communication skills in English.
Ability to manage multiple campaigns, meet deadlines, and maintain quality.

Opportunity
This is a fantastic opportunity to drive impactful email marketing strategies for a leading creative agency. As an Email Marketing Specialist, you will play a crucial role in growing brand visibility, increasing engagement, and improving customer retention through data-driven email campaigns. If you are a strategic thinker with a passion for email marketing, we encourage you to apply!