Paid Media Specialist (Amazon Expert)

 A leading company in the fitness industry dedicated to empowering individuals through innovative training solutions. As they expand their digital marketing efforts, they are seeking a Paid Media Specialist with deep expertise in Amazon Ads (PPC & DSP) to manage, optimize, and scale their paid media campaigns.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities:

• Amazon Ads Strategy & Execution: Plan, launch, and optimize high-performing Amazon PPC and DSP campaigns to drive sales and brand visibility.

• Campaign Optimization: Continuously refine bidding strategies, audience targeting, and keyword selection to maximize ROI and efficiency.

• Data-Driven Decision Making: Leverage analytics and reporting tools to track performance and optimize campaigns based on key metrics.

• A/B Testing & Experimentation: Conduct A/B tests on ad creatives, copy, and targeting to enhance campaign performance.

• Amazon DSP Mastery: Develop and execute Amazon Demand-Side Platform (DSP) strategies for retargeting and prospecting audiences.

• Budget Management: Manage and allocate a six-figure annual budget effectively across various Amazon advertising formats.

• Competitive Analysis: Monitor market trends, analyze competitor activity, and implement strategies to gain a competitive edge.

• Collaboration: Work closely with creative, brand, and performance marketing teams to develop impactful ad assets and optimize conversion rates.

Experience Required:

• Minimum 3+ years managing Amazon Ads (PPC & DSP) with a track record of driving measurable results.

• Deep expertise in Amazon’s advertising ecosystem, including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.

• Experience in campaign buildout, bid strategy optimization, audience segmentation, and keyword research for Amazon Ads.

• Proven success managing six-figure Amazon ad budgets.

• Strong analytical skills with experience using Amazon Advertising Console, Amazon DSP, Helium 10, Pacvue, Perpetua, or similar tools.

• Experience in eCommerce and direct-to-consumer (DTC) businesses.

• Strong skills in Google Sheets/Excel for reporting and performance tracking.

Bonus Qualifications:

• Experience with external traffic sources (Google Ads, Facebook Ads) driving traffic to Amazon.

• Amazon Attribution and Post Purchase Analytics knowledge.

• Familiarity with Amazon Seller Central and Vendor Central.

• Background in subscription-based or high-ticket Amazon product marketing.

• Agency experience managing multiple Amazon accounts.

Culture Fit:

• Strategic & Analytical Thinker: You make decisions based on data and performance insights rather than assumptions.

• Proactive Problem-Solver: You continuously seek ways to improve efficiency, scalability, and results.

• Clear Communicator: You can break down complex Amazon ad strategies into simple, actionable insights.

• Business-Minded: You understand the connection between paid media, profitability, and overall business growth.

What Success Looks Like:

• Optimized Amazon Performance: Increased ROAS and lower ACoS through strategic campaign management.

• Data-Backed Scaling: Efficiently scaling campaigns with data-driven insights and testing methodologies.

• Strategic Budget Allocation: Maximizing ad spend efficiency while ensuring profitability.

• Cross-Team Collaboration: Seamlessly working with internal teams to enhance campaign performance.

Opportunity

This is an exciting opportunity to own and scale Amazon Ads strategy for a fast-growing brand in the fitness industry. If you're a highly skilled Amazon Paid Media Specialist ready to take on a pivotal role, we’d love to hear from you!

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets