Sales Director, Netherlands & Sweden at Cribl

Cribl makes open observability a reality for today’s tech professionals. The Cribl product suite defies data gravity with radical levels of choice and control. Wherever the data comes from, wherever it needs to go, Cribl delivers the freedom and flexibility to make choices, not compromises. It’s enterprise software that doesn’t suck, enables tech professionals to do what they need to do, and gives them the ability to say “Yes.” With Cribl, companies have the power to control their data, get more out of existing investments, and shape the observability future. Founded in 2017, Cribl is a remote-first company with an office in San Francisco, CA. For more information, visit www.cribl.io or our LinkedIn, Twitter, or Slack community.

Cribl does differently.

What does that mean? It means we are a serious company that doesn’t take itself too seriously; and we’re looking for people who love to get stuff done, and laugh a bit along the way. We’re growing rapidly - looking for collaborative, curious, and motivated team members who are passionate about putting customers first. As a remote-first company we believe in empowering our employees to do their best work, wherever they are.

As the data engine for IT and Security many of the biggest names in the most demanding industries trust Cribl to solve their most pressing data needs. Ready to do the best work of your career? Join the herd and unlock your opportunity.

Sales Director - Cribl.io
Location: Benelux
Reports to: VP of Sales
Department: Sales

About Cribl.io:

Cribl.io is a leading provider of observability solutions, empowering organizations to enhance their IT operations and security with real-time, actionable insights. As we continue to scale, we are looking for an experienced and dynamic Sales Director to join our team and lead a team of strategic sales professionals focused on growing our customer base and achieving aggressive revenue goals.

Role Overview:

As the Sales Director, you will play a critical role in shaping and executing our go-to-market strategy (GTM) for our observability solutions. You’ll recruit, develop, and lead a high-performing team of 5-7 Strategic Sales Representatives focused on selling Cribl’s suite of products across a specific geographic region. You’ll oversee the entire sales ecosystem, from lead generation through to closing, while continuously striving to exceed sales goals and drive revenue growth.
You will be an integral member of Cribl's leadership team, reporting directly to the VP of Sales, and will be a key contributor to the ongoing development and execution of our GTM strategy.

Key Responsibilities:

Team Leadership & Development:
- Recruit, coach, and develop a team of 5-7 Strategic Sales Representatives.
- Build a pipeline of future sales leaders within the organization.
- Set clear performance goals and KPIs, and consistently monitor and manage team performance.
- Drive a culture of collaboration, accountability, and continuous improvement.
Sales Strategy & Execution:
- Create and implement a strategic business plan to achieve and exceed sales goals in your region.
- Own and manage the full sales lifecycle: from generating leads, nurturing relationships, and qualifying opportunities, through to closing deals.
- Build, develop, and maintain strong relationships with both prospects and channel partners.
- Navigate complex sales cycles and drive large enterprise deals (Fortune 1000).
Sales Ecosystem Management:
- Oversee the sales pipeline, ensuring that strategic accounts and key opportunities are identified and nurtured.
- Collaborate with internal teams (marketing, customer success, product, etc.) to ensure alignment across all areas of the business.
- Leverage and improve existing tools and processes for prospecting, pipeline management, and closing deals.
Leadership & Collaboration:
- Actively contribute to the development and refinement of Cribl’s GTM strategy and sales playbook.
- Partner with other leaders across sales, product, and marketing to drive the success of the business.
- Regularly report on team performance, pipeline status, and sales metrics to the VP of Sales and executive leadership.

Skills & Qualifications:

Required:
- Minimum of 5 years of experience leading and developing strategic sales teams.
- Proven track record of overachievement in annual sales targets, with an ability to deliver consistent results.
- Significant experience leading teams selling through security channel partners.
- In-depth experience navigating complex sales cycles and closing large, enterprise-level deals.
- Strong background in SaaS sales, specifically within cloud, logs, metrics, IT operations, and security.
- Proficient in MEDDIC methodology to manage sales opportunities and close high-value deals.
- Experience in pipeline development, strategic account management, and new business acquisition.
Bonus Points:
- Background in Cloud, Security, or Machine Learning industries is a plus.
- Familiarity with observability or related IT operational tools and platforms is a bonus.

Why Cribl.io?

Innovation: At Cribl.io, we’re at the forefront of observability, solving critical problems for enterprises globally.
Culture: We prioritize teamwork, integrity, and development—both for our product and for our people.
Growth: Cribl.io is scaling rapidly, and you’ll be part of a high-growth company that fosters career advancement opportunities.

If you're a proven sales leader with a passion for building high-performing teams and driving revenue growth, we want to hear from you! Join us in redefining how enterprises approach observability and security.Interested? Apply Now!

Bring Your Whole Self
Diversity drives innovation, enables better decisions to support our customers, and inspires change for the better. We’re building a culture where differences are valued and welcomed, and we work together to bring out the best in each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.

Interested in joining the Cribl herd? Learn more about the smartest, funniest, most passionate goats you’ll ever meet at cribl.io/about-us.

Sales Director, Netherlands & Sweden

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