Direct Response Copywriter (DTC Copywriter)

DTC Copywriting Job Advert

Role: Direct Response Copywriter (DTC Copywriter)
Function: Meta & TikTok Ads | Performance Creative | Data Optimisation
Responsibility: Create high-performing ads for D2C brands
Reports to: Creative Director
Location: Remote
Compensation: Up to £3500 Per Month B2B (Pro rata: £35,000 - £45,000)

About Hambi Media

Hambi Media Ltd is one of the fastest-growing performance creative agencies for e-commerce brands in the UK. With a team of 20+ A-Players, we've powered £50M+ in ad spend across Meta and TikTok for leading D2C brands like The Essence Vault, Space Goods, Hairburst, and 47 Skin.

In 2024, we joined the Soar With Us Group, accelerating our growth and expanding our influence in the performance creative space. Our in-house teams — spanning design, production, strategy, and UGC — collaborate seamlessly to deliver impactful, data-driven creative strategies.

We don’t just create ads — we craft scroll-stopping, revenue-driving campaigns.

The Role

We’re on the hunt for a DTC Copywriter with a flair for creative strategy and a deep understanding of performance creative. You'll work closely with our marketing, design, and production teams to:

• Research brands using our research dashboard process
• Develop and execute creative strategies for D2C brands across Meta and TikTok.
• Craft compelling ad copy, High production scripts, and UGC creative briefs that convert, using in house frameworks.
• Analyse creative data and transform insights into actionable strategies.
• Ideate and conceptualise high-performing ad campaigns — from UGC to motion graphics and static designs.
• Report on campaign performance, identifying areas for creative optimisation.
• Collaborate with Account Managers and Media Buyers to ensure creative aligns with client goals.
• Stay on top of industry trends, consumer psychology, and the ever-evolving social landscape.

Requirements

What we are looking for: 

We’re looking for a sharp, results-driven Direct Response Copywriter who can craft both punchy short-form video scripts and compelling long-form presell advertorials. You’re obsessed with grabbing attention fast, telling gripping stories in seconds, and — most importantly — driving measurable results.

You thrive on data, love testing new angles, and won’t stop until you find “the one.” With a deep understanding of consumer psychology, you design smart experiments, iterate quickly, and know how to speak to your audience’s deepest desires and pain points.

What You’ll Need:

• 3-5 years of Direct Response Copywriting — short-form video ads, presell pages, and creative briefs.
• Proven experience in DTC copywriting for paid social (Meta, TikTok).
• Strong grasp of consumer psychology and attention-grabbing concepts.
• Analytical mindset — you know how to break down ad performance and optimise.
• Highly organised — you can handle multiple campaigns at speed.
• Confident in presenting creative strategies to clients and teams.
• Bonus: Leadership or team management experience.

Benefits

Your Mindset:

• Ownership-driven: You celebrate wins and learn from losses.
• Entrepreneurial: You see the bigger picture and act on it.
• Proactive: Always two steps ahead, problem-solving before it’s needed.
• Detail-obsessed: The little things matter just as much as the big picture.
• Client-focused: You build long-term relationships and overdeliver every time.
• Thrive under pressure: You embrace the fast-paced, startup energy.
• Think Fast, Move Fast: Energised by a high-velocity, high-growth entrepreneurial environment with loads of new angles and campaigns to test.

As this is a contract based role there will be no benefits.