Business Development Lead - Interactive

Sawhorse Productions is a Los Angeles based, Award winning full-service creative studio turning ideas into unforgettable experiences through captivating branded content, viral social moments, and groundbreaking interactive experiences. We partner with industry-leading brands, artists, and studios such as Walmart, Google, NBCUniversal, Fanatics, Toyota, Pepsi and Alo to deliver industry-leading, innovative multi-platform content. At Sawhorse, we believe in fostering a culture of collaboration, creativity, and relentless excellence while shaping the future of digital storytelling.

Our releases include: [Roblox, Fortnite, Rec Room, ZEPETO]

• Roblox: Walmart Discovered - 2024 ADDY Winner
• Roblox: Fenty - 2024 Webby winner
• Roblox: Alo Sanctuary
• Roblox: Beetlejuice Escape the Afterlife
• Roblox: Lamborghini Lanzador Lab - 2024 Telly Winner
• Roblox: Elton John’s 'Beyond The Yellow Brick Road'
• Roblox: Olivia Rodrigo 
• Roblox: Fashion Klossette
• Gen AI applet: Coca - Cola Cappy
• And numerous digital fashion releases on UGC Gaming platforms - Sawhorse Productions

Sawhorse Productions is seeking a Business Development Lead to drive growth and expand client partnerships within our Interactive Department, shaping the future of branded and immersive marketing through leading UGC gaming platforms, Augmented/Virtual Reality applets, Gen A.I. activations and experiential events.

In this role, you will identify and cultivate strategic opportunities across custom-built interactive experiences, user-generated content (UGC) platforms, and metaverse environments. With a strong focus on partnering with top-tier brands and entertainment properties, you will develop targeted sales strategies and build relationships with potential clients to grow our portfolio of cutting-edge projects. Success in this position requires a deep understanding of gaming, metaverse ecosystems, and emerging digital engagement trends.

Requirements

• Identify and secure new business opportunities: Strategically target high-potential clients and convert leads into long-term partnerships that drive revenue growth.
• Expand and strengthen client relationships: Uncover new opportunities, increase project scope, and introduce existing clients to the full range of Sawhorse’s capabilities.
• Develop and execute targeted outreach strategies: Connect with brands and partners entering the immersive space, including metaverse activations, UGC platforms, and interactive media.
• Build and manage a robust sales pipeline: Conduct strategic research and leverage market insights to identify and track high-value prospects.
• Bidding & pitch workflow: Help lead and streamline business development conversations within the high-volume pitch and bidding process.
• Establish and nurture industry relationships: Engage with key decision-makers across entertainment, gaming, tech, and brand sectors to foster long-term partnerships.
• Collaborate on tailored client solutions: Work cross-functionally with creative and production teams to develop compelling sales decks and customized proposals that align with client objectives.
• Leverage data-driven prospecting: Implement analytical strategies to refine outreach efforts, improve conversion rates, and maximize sales effectiveness.
• Increase Sawhorse’s industry presence: Represent the company at conferences, networking events, and industry gatherings to establish new connections and showcase our expertise.
• Track performance and optimize strategies: Monitor sales metrics, client interactions, and pipeline progress to refine approaches and ensure continued growth.
• Stay ahead of industry trends: Identify new opportunities in interactive media, immersive experiences, generative AI, and metaverse environments to position Sawhorse at the forefront of emerging digital trends.
• Conduct competitor research: Analyze industry trends and competitor offerings to refine Sawhorse’s positioning and uncover market gaps.
• Enhance sales processes and CRM strategy: Improve lead qualification, CRM tracking, and overall sales workflows to increase efficiency and deal velocity.

Qualifications

A strong candidate for this position should have the following qualities:

• Proven business development experience: 5+ years in business development, partnerships, or a sales-driven role, with a history of securing and expanding high-value client relationships.
• Industry expertise in immersive content: Strong background in interactive experiences, UGC platforms, VR, AR and A.I. Technology, app design, mobile gaming, experiential activations with an understanding of emerging digital trends.
• Brand partnership experience: Demonstrated ability to identify and secure partnerships in UGC gaming, AI, interactive tech, and digital entertainment.
• Proven success in exceeding growth targets: A track record of consistently achieving or surpassing revenue and sales goals.
• Relationship-building skills: Ability to establish and sustain long-term partnerships, leveraging strong interpersonal and negotiation skills to drive business growth.
• Sales strategy development: Experience crafting and refining sales materials, including pitch decks, proposals, and case studies, to effectively communicate Sawhorse’s value proposition.
• Industry representation: Comfortable attending and speaking at industry events, conferences, and networking opportunities to build relationships and increase brand visibility.
• Strong communication and negotiation abilities: Exceptional verbal and written communication skills, with the ability to convey complex ideas clearly and persuasively.
• Data-driven approach: Proficiency in business intelligence tools (e.g., ZoomInfo), LinkedIn, and CRM platforms (e.g., Airtable, Asana) to identify, track, and manage high-potential prospects.
• Strategic and analytical mindset: Ability to translate market trends and data insights into actionable business strategies that drive measurable growth.
• Self-starter with a proactive mindset: Thrives in a fast-paced, evolving environment, identifying opportunities and taking initiative with minimal direction.
• Performance-driven approach: Ability to define, track, and optimize key business development KPIs to measure success and refine strategies.

Nice To Have's

• Experience with account-based marketing: Knowledge of strategic marketing practices to enhance client acquisition and retention.
• Multi-lingual or international experience: Ability to work across different regions and cultures to expand Sawhorse’s global reach.
• Experience with Traditional Commercials & Branded Content: Background in business development or sales within creative agencies or commercial production companies, focusing on traditional commercials and branded content.

Benefits

• $100,000 - $120,000 plus commission
• Full Remote Opportunity

• Medical, Vision, and Dental
• PTO 
• 401(k)

EEO Statement

Sawhorse Productions is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Sawhorse Productions will provide reasonable accommodations for qualified individuals with disabilities. Sawhorse Productions will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.