Offer summary

Qualifications:

Proven experience with Marketo, including database management and campaign execution., Strong understanding of data segmentation and email marketing best practices., Ability to analyze and optimize database records for improved engagement., Excellent attention to detail and strong communication skills..

Key responsibilities:

Conduct a comprehensive audit of the current Marketo database.

Import approximately 350-400 new records from a past event into the Marketo database.

Develop and execute an EDM campaign to promote an upcoming webinar.

Provide ongoing database management and email marketing support on an ad hoc basis.

Job description

A leading medical device manufacturing company is seeking a Marketo Expert (Freelance, Remote) to support its marketing initiatives. The ideal candidate will be responsible for auditing the current Marketo database, updating records, and assisting with email marketing campaigns.

Conduct a comprehensive audit of the current Marketo database, including analyzing record counts by country and reviewing collected data fields.
Import approximately 350-400 new records from a past event into the Marketo database.
Develop and execute an EDM campaign to promote an upcoming webinar for a medical treatment product.
Provide ongoing database management and email marketing support on an ad hoc basis.

Requirements

Proven experience working with Marketo, including database management, campaign execution, and reporting.
Strong understanding of data segmentation, email marketing best practices, and lead nurturing strategies.
Ability to analyze and optimize database records for improved engagement.
Strong communication skills, both written and verbal.
Excellent attention to detail.
Marketo and Salesforce Certified Expert preferred, but not required.

Required profile