Digital Marketing Specialist

We are looking for a Digital Marketing Specialist on behalf of a client, a licensed Australian funds management company founded in 2016. With local offices in Brisbane, Perth, and Sydney, and an international presence in Hong Kong and Kuala Lumpur, the company is dedicated to providing clients with unique investment opportunities. This role will play a key part in driving digital marketing strategies to enhance brand visibility and engagement across multiple platforms.

Key Responsibilities:

• Develop and manage digital marketing campaigns, including SEO, SEM, social media, and email marketing.
• Oversee website creation, management, and updates, preferably using WordPress or Webflow.
• Implement and optimize SEO strategies to enhance search engine rankings.
• Create and execute content marketing strategies across various digital platforms.
• Analyze performance metrics and provide insights for continuous improvement.
• Collaborate with internal teams and external vendors to enhance brand visibility.

Requirements: 

• 3 to 5 years of experience in digital marketing, with expertise in SEO, SEM, content marketing, and email marketing tools.
• Proficiency in WordPress and Webflow for website management.
• Experience using Figma for design-related tasks.
• Strong analytical skills, with experience in Google Analytics, Google Ads, and social media analytics.
• Excellent content creation and copywriting skills.
• Ability to manage multiple campaigns and projects simultaneously.
• Experience in healthcare and aged care industries is a plus.
• Fluency in Mandarin (spoken and written) is required.

Benefits & Perks:

• Remote working arrangement.
• Opportunities for career growth and skill development.
• Performance-based bonuses.