Offer summary

Qualifications:

Bachelor's degree in Marketing, Advertising, or a related field., Proven experience in managing digital marketing campaigns across Google Ads and social media platforms., Strong analytical skills to monitor and optimize campaign performance., Creative skills for designing ad creatives and writing compelling copy..

Key responsabilities:

Build and manage Google Ads, Meta, and YouTube campaigns to drive engagement and conversions.

Design ad creatives and write copy tailored for various platforms.

Monitor campaign performance metrics and conduct A/B testing to optimize results.

Generate reports with insights and recommendations for future campaigns.

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Job description

Campaign Management:

• Build, manage, and optimize Google Ads (Search, Display, Performance Max), Meta (Facebook/Instagram), and -YouTube campaigns.

• Develop audience targeting strategies and ad placements to maximize engagement and conversions.

• Set up and manage conversion tracking to measure performance effectively.

Creative Development:

• Design static, carousel, and video ad creatives for Google, Meta, and YouTube.

• Write compelling ad copy, headlines, and CTAs tailored for different platforms.

• Collaborate with internal teams to align creatives with overall campaign goals.

Optimization & Performance Tracking:

• Monitor campaign KPIs (CTR, CPC, ROAS, CPA, etc.) and adjust strategies accordingly.

• Conduct A/B testing on creatives, audiences, and ad placements.

• Optimize campaigns based on data insights to improve efficiency and effectiveness.

Reporting & Insights:

• Generate weekly and monthly reports with performance breakdowns and strategic recommendations.

• Present insights on budget allocation, audience engagement, and ad effectiveness.

• Stay updated on industry trends and platform updates to ensure the agency remains competitive.

Required profile