Offer summary

Qualifications:

Minimum 2-3 years of digital marketing experience in a B2B environment., Minimum 2 years of hands-on experience with Marketo, with certification preferred., Experience with project management tools and resource management is required., Excellent analytical, organizational, and communication skills are essential..

Key responsabilities:

Interact with global marketing teams to understand campaign goals and coordinate program delivery.

Develop and execute marketing campaigns, including asset creation and workflow testing.

Perform technical QA of programs in Marketo to ensure optimized performance.

Monitor and report on program performance, providing insights and recommendations.

Job description

Overview:

The Global Marketing Operations team at IDC is seeking a passionate and knowledgeable candidate for the Campaign Operations Specialist role

(Contractor), who will oversee the successful execution of marketing programs in our marketing automation and email platforms (Marketo).

This critical role will collaborate with marketing teams around the world to bring their programs to life. You will help to refine program frameworks to ensure optimized campaign execution, in addition to building, executing technical QA, and monitoring/reporting on programs delivered to stakeholders. You will assist in relevant platform and segmentation enhancements to drive performance improvements.

Why IDC ?
IDC is the most respected global technology market research firm. We are changing the way the world thinks about the impact of technology on business and society. Our people, data, and analytics create global technology insights that accelerate customer success. IDC has been recognized for five consecutive years (2020, 2021, 2022, 2023, 2024) by the IIAR as the Analyst Firm of the Year which is one of the highest accolades for the technology market research industry.

Our collaborative, innovative and entrepreneurial culture is the perfect place for you to discover your future.

This is a contract assignment that is expected to be up to 12 months in duration.

We will consider candidates located in Ontario, BC, Alberta or Nova Scotia with a 100% remote work from home schedule.

Recruitment Fraud Notice: IDG/IDC/Foundry would like to inform you that we conduct our formal communications via corporate email, our Applicant Tracking System iCIMS, LinkedIn messaging, or directly by phone. We do not use any other platform (including Telegram, WhatsApp, Signal, text, instant message, etc.) to communicate with prospective candidates. If you receive any communication outside of our formal communications channels, please ignore it and block the sender or caller. In addition, we do not ask candidates to provide sensitive personally identifiable information such as bank account or social security numbers. If you have been contacted by someone claiming to represent a job offer, please report it as potential job fraud to law enforcement.

Responsibilities:

Interact with global marketing teams regularly and act as representative for Marketing Operations to understand campaign goals, provide guidance, and coordinate ultimate delivery of go-to-market programs.
Hands-on development and execution of marketing campaigns including asset creation (email, landing page, etc.), workflow testing, tracking, etc.
Perform technical QA of programs constructed (primarily in Marketo) to ensure optimized performance and alignment with best practices.
Work with Marketing Operations Manager on program production processes, including program frameworks, assets, segmentation, and target lists.
Execute operational initiatives to drive performance improvements and expedite program delivery.
Monitor, analyze and report on program and channel performance, providing insights and recommendations to the marketing organization.

Qualifications:

Minimum 2-3 years of digital marketing experience in a B2B environment.
Minimum 2 years of hands-on experience with Marketo.
Marketo certification preferred.
Experience with project management tools (such as Monday.com) and resource management required.
Experience with Adestra and Salesforce preferred.
Familiarity with UTM strategy and experience with Google Analytics (GA4) preferred.
Excellent interpersonal skills with ability to understand project/program requirements and translate to deliverables.
Excellent organizational skills with the ability to prioritize tasks and manage time.
Excellent analytical and problem-solving skills.
Exemplary oral and written communication skills, including ability to concisely present project deliverables and outcomes.

IDC Canada is an equal-opportunity employer. It is the Company's policy to recruit and select applicants for employment solely based on their qualifications, with emphasis on selecting the best-qualified person for the job. Applicants must have a valid Canadian Social Insurance Number (SIN) card. Only qualified candidates will be contacted.

This is a contract position and will be paid hourly. Compensation for IDC Canada will be determined based on current market data for CAD dollars.

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