Director of Demand Generation - Canada Remote

**EventMobi is a remote-first company, and this is a fully remote position. You may reside anywhere in Canada, provided you can accommodate EST working hours 10 am - 6 pm.

WHY SHOULD YOU JOIN US?

EventMobi is a leading B2B SaaS event technology company revolutionizing how events are managed and experienced. We empower thousands of event marketers across industries and geographies to create engaging and impactful conferences using our all-in-one event management platform.

As the Director of Demand Gen, you are ultimately responsible for results, budget, strategy, and execution of all performance marketing programs that drive new business revenue. These programs will include lead generation through paid search/social/sponsorship, outbound, ABM, SEO, and optimizing the website and landing pages for conversion.

You will thrive in this role only if you are customer-obsessed and love working collaboratively. Autonomy to you doesn’t mean hiding behind your keywords and executing but working closely with sales and product leadership to create differentiated and value-driven campaigns. You love analyzing sales calls and customer interviews as much as dissecting campaign performance on AdWords. 

This player-coach role is a perfect fit for those who love the work as much as strategy and management. In this hands-on role, your work will focus on optimizing investments and conversions to boost lead generation, pipeline, and revenue. Your strategic decisions will directly impact the sales pipeline and, with a 40-60-day sales cycle, positively influence our revenue growth. 

Reporting to the VP of Marketing, you’ll have at least one direct report, manage external vendors/agencies, and collaborate with content, ops, campaigns, and sales to generate opportunities effectively while minimizing costs. 

WHY YOU WILL LOVE WORKING ON EVENTMOBI’S MARKETING TEAM

• You'll have the autonomy to experiment with the latest technology and shape and guide our demand generation strategy and execution.
• Your work's output is clear and measurable, and you will see real-time results from your strategies driving revenue growth.
• On your first day, you will find an incredibly caring, collaborative, and supportive team—a team that is growth-minded, works hard, and is focused on driving results.
• If you're looking to truly make a mark and drive real change while working with amazing humans, we can’t wait to hear from you.

WHAT YOUR WORK WILL FOCUS ON

• Demand Generation Strategy and Accountability for Execution: Responsible for owning the demand generation strategy for achieving pipeline and revenue goals, optimizing channel mix and budget to hit targets. Manage at least one direct report and grow the team as you prove out investments.
• Constantly experimenting and optimizing: With a mix of PPC, ABM, content syndication, email marketing, LinkedIn ads, and SEO strategy, that is not only innovative but also effective in attracting and converting our target audience into customers.
• Sales Alignment: Partner with Sales and RevOps to ensure campaigns deliver SQLs that align with revenue targets.
• Harness Technology and Data: Lead the evolution of our martech stack in collaboration with RevOps to identify signals and capture demand (HubSpot, R2B2, Salesloft, Clay, LinkedIn Navigator and ad platform, Google Search Console/SEMrush, and various industry customer data sources).
• Resource Management: As a steward of our Demand Gen budget, negotiate with vendors, manage contracts, and allocate resources to maximize our reach and impact. You will own reporting and forecasting of lead gen, conversion rates, pipeline impact, campaign results, and ROAS.

YOUR QUALIFICATIONS

• Not Your First Rodeo: You have over 10 years of marketing experience and most recently have led demand gen efforts at a senior level for one or more B2B companies or agencies (2-8 years)
• Hands-On Experience: Expert-level knowledge of performance marketing and SEO and prior experience managing ABM and lifecycle marketing.
• Data-Driven Decision Making: Your approach is based on analytics; you understand how to interpret complex performance data to make informed decisions and drive continuous improvement.
• Tech Savvy: Admin-level expertise in marketing automation platforms (particularly HubSpot) and other sales and marketing tools to their full potential, driving both efficiency and impact.
• Excellent Communicator: Exceptional communication skills ensure you can articulate strategies, insights, and results across teams, aligning efforts and fostering a culture of collaboration and innovation.
• Collaborative Mindset: Collaboration is second nature to you, ensuring marketing and sales alignment in every initiative.

WHAT WILL YOU GET FROM EVENTMOBI? 

• Total Compensation: OTE Base + Bonus $160 - $200K + Stock Options + Benefits (from day one)
• Time-Off: 3 Weeks Vacation + 1 Week Sick Days + 3 Summer Days + your birthday is a holiday (seriously! log off and hang out with the fam or go do something fun) + opportunities to meet your co-workers in person throughout the year!
• Benefits: Dental, Health, Life, Mental Health Consultations (GreenShields+) 
• Tools: Top-of-the-line hardware and the best collaboration software for remote work so you can be as productive as possible while working from home
• The Best Coworkers Ever: If you ask anyone who has worked at EventMobi, they will tell you that their fellow Mobiers are the best part of their experience! Don't underestimate the positive impact that caring co-workers have on your everyday happiness. 

REMOTE WORKSPACE REQUIREMENTS: 

• You have a safe, comfortable, and ergonomic workspace and working environment - a private and quiet workspace is a vital requirement for doing your best work!
• You have a reliable internet connection capable of participating in video calls, with at least 30 Mbps download speed.

ABOUT EVENTMOBI 

We're focused on building the most comprehensive event management platform to help conference organizers create engaging event experiences. We believe live events bring people together and enable positive change. Over 30,000+ events in 70+ countries from major brands such as Porche and Shoppers Drug Mart, to amazing non-profits such as American Psychiatric Nurses Association and Canadian Real Estate Association have trusted EventMobi’s suite of software technology to manage their events and engage their attendees. 

If you are interested in seeing EventMobi in action, check out some of the videos below:

• The Experience Manager Platform
• The EventMobi Mobile Event App
• “The Nature of Events” - a fun video showcasing the EventMobi Team
• Top brands and organizations from around the world have used EventMobi’s event app technology to create incredible event experiences - hear directly from our customers.

EventMobi is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

CompensationUp to $200K CAD (Depending on experience)