Offer summary

Qualifications:

Proven experience in SEO strategy and implementation., Proficiency in WordPress and technical website optimization., Strong knowledge of Google Analytics and PPC campaign management., Excellent communication and project management skills..

Key responsabilities:

Conduct SEO setup and perform comprehensive audits of the WordPress site.

Develop and execute ongoing SEO strategies and manage PPC campaigns.

Create and manage email marketing strategies and track performance.

Optimize website content for SEO and user engagement, supporting design and integration of landing pages.

Job description

Job Title: SEO & Digital Marketing Specialist

Location: Remote (South Africa-based, aligned with UK/France time zone)

Contract Type: Freelance / Part-Time / Project-Based (To Be Confirmed)

Salary: R25,000 - R34,000 per month

Working Hours: 9 AM -5 PM (UK/France time)

Start Date: ASAP

About the Role

A growing international organization is seeking a skilled and motivated SEO & Digital Marketing Specialist to lead the optimization and digital growth strategy for its website and associated initiatives. This role is ideal for a results-driven, strategic thinker with hands-on experience in technical SEO, WordPress, and digital marketing across multiple channels including PPC, email, and content.

You will play a key role in improving website SEO and user experience, increasing visibility for expos and events, and driving targeted traffic through performance marketing and optimized content strategies.

Key Responsibilities

SEO & Website Optimization

Conduct a full SEO setup and configuration of the website
Perform a comprehensive UX and technical SEO audit of the current WordPress site
Deliver a detailed action plan and implement audit recommendations
Develop and execute an ongoing SEO strategy including: Keyword research, Competitor analysis, On-page and off-page optimization, Technical enhancements

Website Development Support

Collaborate with the team to improve site architecture and usability
Support the implementation of features such as: Events section, Business directory services, Event ticketing and online payment integration, Legislative resource section related to European decarbonization

PPC Strategy & Management

Develop and manage PPC campaigns (Google Ads and/or social media)
Create geo-targeted strategies to promote expos in specific regions
Manage and optimize PPC budgets, with boosted spend around key events
Report on campaign performance, ROI, and strategic recommendations

Email Marketing

Create and manage an email marketing strategy
Track and report on email campaign performance
Collaborate with internal teams to ensure content relevance and timely delivery

Content Optimization

Optimize all website and marketing content for SEO and user engagement
Implement recommendations from UX and SEO audits
Support the design and integration of high-performing landing pages
Help structure scalable content for campaigns and future event listings

Requirements

Proven experience in SEO strategy, implementation, and auditing
Proficiency in WordPress and technical website optimization
Strong knowledge of Google Analytics, Google Search Console, and SEO tools
Demonstrated expertise in PPC campaign management across platforms
Experience with email marketing platforms (e.g., Mailchimp, HubSpot)
Basic design and content editing capabilities, or the ability to work with design support
Strong analytical skills and ability to turn insights into actionable strategies
Excellent communication and project management skills

Preferred Qualifications

Familiarity with event marketing or membership-based websites
Interest in mobility, urban innovation, or decarbonization sectors
Experience implementing online ticketing and payment systems
Understanding of directory/listing services for vendors or members
Knowledge of curating legislative content related to sustainability or decarbonization

Required profile