Offer summary

Qualifications:

2-5 years of experience in paid social marketing, preferably within an agency or fast-growing environment., Strong understanding of influencer marketing and the creator economy., Proven ability to build, manage, and optimize paid social campaigns across various platforms., Excellent communication and presentation skills..

Key responsabilities:

Plan, execute, and optimize paid social campaigns across platforms including Meta, TikTok, and YouTube.

Collaborate with the influencer marketing team to boost influencer content through paid media.

Identify opportunities to upsell and expand paid social services to existing and prospective clients.

Analyse campaign performance, delivering actionable insights and recommendations for improvement.

Job description

Location: United Kingdom - Remote, with frequent weekly travel to London

Salary: £35,000 - £45,000

The Role:

As a Paid Social Specialist within our Paid Social Team, you will play a key role in scaling our paid social offering. You will be responsible for executing and optimising high-performing paid social campaigns that amplify influencer-driven content, ensuring maximum reach, engagement, and conversions for our clients. Collaborating closely with our strategy and influencer teams, you will craft holistic media plans that integrate seamlessly with broader marketing initiatives. You will also be expected to identify upsell opportunities and contribute to the continued expansion of our paid social services.

The Role Responsibilities:

Plan, execute, and optimize paid social campaigns across platforms including Meta, TikTok, YouTube, and other emerging channels.
Collaborate with the influencer marketing team to boost influencer content through paid media, ensuring optimal performance and ROI.
Work closely with the strategy team to develop holistic media plans that align with client objectives.
Identify opportunities to upsell and expand paid social services to existing and prospective clients.
Analyse campaign performance, delivering actionable insights and recommendations to drive continuous improvement.
Stay ahead of industry trends, platform updates, and best practices in paid social and the creator economy.
Work in a fast-paced, scale-up environment, taking a proactive and entrepreneurial approach to problem-solving.

The Must-Haves:

2-5 years of experience in paid social marketing, preferably within an agency or fast-growing environment.
Strong understanding of influencer marketing and the creator economy.
Proven ability to build, manage, and optimize paid social campaigns across various platforms.
Experience developing media plans and integrating paid social into broader marketing strategies.
Strong analytical skills with the ability to interpret data and provide insights.
Entrepreneurial mindset with a proactive approach to identifying growth opportunities.
Excellent communication and presentation skills.
Passion for digital marketing, social media trends, and the evolving creator landscape.

The Nice-to-Haves:

Based in or near London, due to frequent client travel required.

About You:
You are obsessed with paid social and live and breathe digital marketing. You have a deep passion for scaling brands through performance-driven strategies and know how to leverage influencer content to maximize reach and engagement. You thrive in a fast-paced, high-growth environment and love identifying opportunities to push boundaries and innovate. With a proactive and entrepreneurial mindset, you are always looking for ways to optimize campaigns, drive efficiencies, and uncover new opportunities for growth. If you’re a natural problem solver, a strategic thinker, and someone who gets excited about staying ahead of social media trends, you’ll fit right in.

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