Offer summary

Qualifications:

7+ years of B2B marketing experience, preferably in insurance or financial services., Strong understanding of Independent Agents' mindset and decision-making processes., Proficient in digital marketing strategies and direct mail campaigns., Creative, collaborative, and data-driven with a strategic mindset..

Key responsabilities:

Develop and execute digital, direct mail, and thought leadership campaigns targeting Independent Agents.

Create engaging content that attracts agents to the program.

Build and enhance the brand's presence at industry events.

Monitor campaign performance and optimize strategies for better results.

Job description

CURRENT ROOT EMPLOYEES - Please apply using the career page in Workday. This career site is for external applicants only.

Lead Marketer, Independent Agent Program (Be the Originator)

Are you the kind of marketer who lights up at the thought of building something from scratch? Do you thrive when handed a blank canvas and told, “Launch the thing that everyone will follow”. Then this might just be your role.

Root is on the hunt for a Lead Marketer for our Independent Agent Program — a brand-new position crafted for a strategic, creative mind who loves owning the process from zero to scale.

This is not your average marketing role. You’ll be the architect, the builder, and the face behind our brand's engagement with Independent Agents (IAs). You’ll take what’s been started and elevate it — optimizing, expanding, and dreaming up bold ways to break through the noise and capture the IA market.

Reporting to: Our Chief Communications Officer, and working closely with Business Development and Product.

Location: Anywhere in the U.S. We’re a “work where it works best” kind of place.

Salary Range: $110K–$126K

Travel: 25% to 30%

What makes this exciting?

You’ll be the first. This is a new role, and you’ll shape what it becomes.
You’ll own the IA story. From digital campaigns to conferences, your voice will define how Root shows up.
You’ll innovate at the intersection of tech and trust. Root brings modern tools to a traditional industry — and we need a marketer who gets that.

What you’ll do:

Level up our digital, direct mail, and thought leadership campaigns targeting IAs.
Design and execute lead gen strategies that actually work.
Create content that makes agents say, “I want in.”
Build our presence at industry events — swag and all.
Craft messaging and visuals that build our IA sub-brand.
Track what’s working, shift what’s not, and always push for better.

We’re looking for someone who:

Has 7+ years of B2B marketing experience (insurance/financial services = a plus).
Knows the IA world — their mindset, pain points, and how they make decisions.
Has a digital-first mindset but loves the power of well-timed direct mail.
Writes like a human. Thinks like a strategist. Executes like a pro.
Is creative, collaborative, data-savvy, and outcome-obsessed.

If you’re excited about taking the lead and leaving your mark on a fast-growing company in a transforming industry — let’s talk.

Don’t meet every single requirement?

Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Root, Inc., we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway!

Join us

At Root, we judge people based on the merit of their work, not who they are. If you are passionate about what this role entails and solving real problems, we encourage you to apply. We want to learn about you and what you can add to our team.

Who we are

We’re harnessing the power of technology to revolutionize insurance. Using machine learning and mobile telematic platforms, we’ve built one of the most innovative FinTech companies in the world. And we’re just getting started.

What draws people to Root

Our success is in large part due to our unwavering standards in hiring. We recognize that our products are only as good as the people building and promoting them. We want individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and an analytical lens. Ask anyone who works here and you’ll hear similar reasons for why they joined:

Autonomy—for assertive self-starters, the opportunities to contribute are limitless.

Impact—by challenging the way it’s always been done, we solve problems that have a big impact on our business.

Collaboration—we encourage rich discussion and civil debate at every turn.

People—we are inspired by the collection of crazy-smart people around us.

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