Associate Digital Performance Manager

We have an immediate permanent opening for our EMEA (Europe Middle East & Africa) Headquarters in UK working remotely for a:

Associate Digital Performance Manager

Online Sales

Look around your home, and you'll find us everywhere:

In your kitchen, living room, bedroom, bathroom, garage and outdoors. We are already making your everyday lives better. How are we achieving this? We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. And whether you are just starting your career or in need of a new challenge, we recognize, develop, and empower talent!

Helen of Troy (NASDAQ: HELE) is a global designer, developer, and worldwide marketer of well recognized and widely trusted brands including OXO®, Hydro Flask®, Osprey®, Braun®, PUR®, Vicks®, Honeywell®, Hot Tools®, Drybar®, Curlsmith®, and Revlon®.

Together, we build innovative and useful products that elevate people's lives everywhere every day!

About the role

As the Associate Marketing Manager for Digital Performance Marketing, you will play a key role in driving conversions and delivering valuable campaign insights to support the development, execution, and management of omnichannel paid media strategies. These strategies will span across Amazon, Zalando, and Direct-to-Consumer (DTC) platforms within the EMEA region for multiple brands. Reporting to the Senior Marketing Manager, and collaborating closely with the eCommerce and eTail Sales teams, your primary goal is to elevate the online business share through optimized, cross-channel paid media campaigns.

Your responsibilities will include the creation and management of media campaigns, crafting creative briefs for agencies, analyzing campaign performance through detailed reports (including dashboards), and driving optimization initiatives in partnership with key digital platforms both externally and internally. Platforms you will work with include Amazon Advertising (Sponsored Ads and DSP), Zalando ZMS, Google, Meta, TikTok, Pinterest, and Bing.

What you’ll do in the role

Omni-channel view:

• For the brands available on two or more platforms, develop and own Online omni-channel Paid Media strategies (incl. brand/platform specific ROAS targets) together with the channel owners and central marketing teams. Ensure best possible Paid Media budget allocation

Maximize share of search (SoS) and media CVR/ROAS on eTail platforms:

• Develop and deploying channel specific paid media strategy/tactics to maximize paid media performance on the relevant eTail platforms

Online Sales Performance:

• Ensuring the excellent performance of the online sales business by working with key internal stakeholders and external digital agencies

Agency/partner management:

• Fostering strong relationship with our external digital partners, always ensuring that they perform according to expectations

• Proactively investigating new agency partners when/if necessary

Campaign Management

• Preparing and briefing new campaigns to external digital partners, ensuring all digital assets are provided for successful campaign execution across various channels

Sales Target Achievement:

• Assist in achieving total online and platform specific sales targets on a seasonal and annual basis, identifying additional opportunities for growth

Media KPIs:

• Tracking and reporting on all relevant Paid Media KPIs across relevant channels
• Managing & collaborating with the channel heads and Senior Marketing Manager on forecasting/planning the online paid media campaigns and relevant reporting
• Managing agency/ media specific budgets incl raising of Purchase Orders
• Working, sharing, and presenting to cross-functional teams to support shaping strong media tactics and execution

What will help you do the job well

🗝 Essential:

• University degree (technical fields) in Marketing/Digital Marketing or equivalent.
• 5+ Years of experience in a Performance marketing position within a similar industry and managing a comparable budget.
• Fluent in English (spoken and written), French a plus.
• Excitement about joining a midsize yet growing company with fast-growing brands!

About you

Our ideal candidate is a self-starter, driven and passionate individual with exceptional communication skills. You have the flexibility to work in a small yet fast-growing organization, possess strong analytical and detail-oriented thinking, can work with a good level of autonomy and foster relationships with cross functional teams.

About us

Many of our products rank as #1 brand in their category- we are proud to be market leaders. Behind all these achievements stand exceptionally talented and passionate associates. We are a dynamic mid-size multinational company that offers challenges and opportunities equal to your talents and abilities. Our 15+ locations elicit unique team cultures; our powerful brands are marketed in approximately 75 countries.

If you want to join us on this journey you can find out more on www.helenoftroy.com/emea. You can also find us on our career website https://careers.helenoftroy.com/home or on LinkedIn, Glassdoor, Facebook, Instagram and Twitter.

What do we offer?

• 💸 Competitive compensation package depending on experience and skills
• 🩺 Collective Health Insurance or Gym
• 🚂 Mobility allowance
• 💻 Flexible work policy with regards to working hours and work from home
• ☀ Increased flexi-days package after 1 year of service
• 👌 Perkbox
• 💼 Modern office with collaborative workspaces
• 👂 Employee assistance counselling line
• 🎁 Employee discounts on all our EMEA products
• 💪 Lunch and Learns
• 🏝 Company closure between Christmas and New Year’s
• 📈 Employee Stock Purchase Plan
• 👌 The chance to work in an international, diverse, and inclusive environment!

Sound like a perfect fit?

If you’re seeking an exciting professional position in a dynamic international environment and be empowered to inspire fresh ideas, then Helen of Troy wants to get to know you!

Next Steps: We will ask you to complete a quick survey as we would love to get to know you by learning more about your experience and skills. If your application is selected, we will reach out to you ASAP for a first informal introductory call.

#LI-Hybrid

#LI-Remote

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.