Offer summary

Qualifications:

Proven experience in marketing, sales support, or a related field., Strong organizational and communication skills are essential., Familiarity with CRM systems like Salesforce or Marketo is a plus., Experience in B2B marketing and knowledge of lead qualification processes is preferred..

Key responsabilities:

Manage pre-event and post-event outreach to schedule meetings for the sales team.

Ensure accurate lead data management in the CRM system for sales follow-up.

Execute targeted marketing email campaigns and report on their effectiveness.

Conduct market research and suggest innovative marketing strategies to enhance pipeline and bookings.

Job description

Ready to be a Titan?

We are looking for an energetic and results-oriented Marketing Specialist to become a key player on our team. This role is essential in driving our inbound marketing initiatives and supporting sales through strategic marketing initiatives and well-crafted communications. The ideal candidate will be highly organized, able to juggle multiple projects, and skilled in B2B demand gen marketing.

What you'll do:

Pre Event & Post Event Outreach: Send and monitor personalized email communications pre-event and post-event outreach to schedule additional meetings for the sales team.
Lead Data Management: Ensure all lead data from events and other marketing initiatives is accurately captured, entered, and updated in our CRM system for sales follow-up and analysis.
Specialized Marketing Email Campaigns: Execute highly targeted marketing email campaigns, to drive engagement and set meetings. Report out on marketing tactics and campaigns.
Lead the Development and Launch of new Landing Pages: Ensuring landing pages are optimized for engagement and conversion, and seamlessly integrated into other reporting systems.
Re-Engage Past Qualified Leads and Opportunities: Reengage previously qualified contacts who did not convert to a meeting, or a closed won opportunity and conduct strategic outreach to reinvigorate the relationship.
Market and Segment Research: have the desire to fully understand what the [commercial] trades industry needs, cares, business challenges,
Innovate and Suggest New Ideas: Suggest and execute on new marketing channels and strategies to meet and exceed pipeline and bookings quota

What you'll need:

Proven experience in marketing, sales support, or a related field.
Strong organizational and communication skills.
Familiarity with CRM systems (e.g., Salesforce, Outreach, and Marketo are a bonus).
Excellent time management and ability to work independently.

Preferred Qualifications:

Experience in B2B marketing and sales environments.
Knowledge of lead qualification processes and nurturing strategies.

Be Human With Us:

Being human isn’t about checking every box on a list. It’s about the experiences we have, people we meet, and the perspectives we share. So, if you have the skills but are hesitant to apply because of your background, apply anyway. We need amazing people like you to help us challenge the conventional and think differently about the problems that we’re solving. We’re in this together. Come be human, with us.

What We Offer

When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Great work is rewarded through Bonusly, peer-nominated awards, and more.
Holistic health and wellness benefits: Company-paid medical, dental, and vision for you and your dependents, RSP match, and 24/7 virtual healthcare.
Support for Titans at all stages of life: Parental leave and support, up to $20k in adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, financial planning tools, and more.

At ServiceTitan, we celebrate individuality and uniqueness. We believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We strongly encourage people from underrepresented groups to apply. We do not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.

ServiceTitan is committed to fair and equitable compensation for all of our employees. We thoughtfully consider a wide range of factors when determining individual compensation. The expected salary range for this role for candidates residing in Canada is between $71,100 CAD - $106,700 CAD. Actual compensation for an individual may vary depending on skills, performance over time, qualifications, experience, and location. In addition to the base salary, the total compensation package also includes an annual bonus, equity and a holistic suite of benefits.

Required profile