Director of Growth Marketing

Description

Director of Growth Marketing

Data driven, digital-first strategic player/mentor responsible for developing and performing growth strategies across the marketing funnel, including user acquisition, engagement, conversion, content, events, and analytics. This role will drive scalable, measurable impact with a strong focus on performance optimization, user insights, and lifecycle marketing.

Responsibilities

• Develop, complete, and refine growth marketing strategies across acquisition, activation, retention, and referral channels.
• Establish clear critical metrics, important metrics, and reporting frameworks to track, analyze, and optimize campaign performance.
• Direct advertising strategy, including budget allocation, channel mix, ad creative, and continuous optimization, to increase brand visibility, lead acquisition, and return on investment.
• Develop standard methodologies for data-driven decision-making to inform all growth marketing initiatives.
• Coordinate all digital channels, including paid search, paid social, SEO, SEM, content marketing, email, etc.
• Drive growth through experimentation with new channels and tactics.
• Continuously optimize campaign performance through A/B testing, landing page optimization, and creative improvement.
• Coordinate website performance to ensure optimization for traffic, conversion, and lead generation.
• Leverage user data and analytics to develop a deep understanding of the user journey, and optimize strategies accordingly.
• Build and implement lifecycle marketing programs to increase engagement, reduce churn, and drive user dedication.
• Collaborate with the Business Intelligence Developer to monitor and report on campaign performance, analyzing critical metrics like lead generation, engagement, and return on investment.
• Manage and grow a high-performing growth marketing team, encouraging a culture of data-driven decision-making, creativity, and accountability.
• Collaborate with cross-functional teams to ensure alignment of growth strategies with overall organizational objectives.
• Leverage CRM and marketing automation tools to construct and optimize user journeys, enhancing conversion and retention rates.
• Evaluate and manage marketing tech stack ensuring data collection and management is actionable.
• Analyze user data and market insights to inform growth strategies and identify new opportunities.

Qualifications

• Minimum 8-10+ years in growth marketing, digital marketing, or performance marketing roles with proven success in driving customer acquisition, retention, and revenue growth.
• Leadership: 3+ years of experience in managing and developing high-performing teams.
• Strong analytical skills, with proficiency in marketing analytics, A/B testing, and data-driven optimization.
• Extensive experience with marketing automation tools (e.g., HubSpot, Marketo), analytics platforms (e.g., Google Analytics, Amplitude), and CRM systems.
• Expertise in paid and organic growth channels (SEO, SEM, social media, influencer marketing, etc.).
• Excellent project management, communication, and critical thinking skills.

About Waterford.org

Waterford.org provides PreK through 2nd grade reading, math, and science programs that children can use wherever they learn. Our programs help children reach critical milestones by 3rd grade, laying the foundation for their future success. Waterford.org serves over 200,000 children across 42 states every year.

Our Commitment to Equity & Inclusion

Waterford.org's commitment to inclusive excellence is foundational to achieving our mission of universal literacy. Waterford.org is a mission-driven organization, and diversity, equity, and inclusion are at the heart of what we do. These values inform our internal culture and drive our external focus on making a difference for children, families, and caregivers in underserved communities. At Waterford, we actively seek talent who bring different backgrounds, perspectives, experiences, and identities to their work and demonstrate a commitment to advancing our mission.

Working at Waterford.org

Waterford.org team members are located across the United States and primarily work from home. We anticipate this full-time, salary position will pay $115,000 - $125,000 per year. Salary depends on the education, experience, and skill level of the individual we hire. We also offer a phenomenal benefits package that includes fully paid primary premiums for health insurance, dental insurance, basic life insurance, and disability insurance. New hires receive a one-time HSA contribution. Retirement contributions are matched up to 5% by the organization. Plus, a generous vacation, sick, and holiday offerings.

Waterford.org Employee Growth & Applications

At Waterford.org, we truly believe in the boundless potential of our team members and their continuous growth and development. We are dedicated to encouraging a culture that nurtures talent from within, which is why we prioritize internal applicants for all job postings. External candidates may experience a delay in being contacted by our Talent Acquisition team.

Equal Opportunity Employer

Waterford is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Waterford is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Qualifications