Senior Product Manager (B2C)

About ScholarshipOwl

ScholarshipOwl is the largest scholarship marketplace in the U.S., connecting over 11 million Gen Z students to private scholarships — and to the brands that power them. Our mission is to make education financing fun and accessible, while giving brands a new, consent-driven way to reach the next generation.

We help students win more scholarships and help brands win the next generation of customers — all through a personalized, AI-powered platform that matches students to scholarships they can actually win.

The Role

We’re looking for a Senior Product Manager (B2C) who’s ready to take full ownership of our student experience and drive revenue growth through strategic, data-informed product development.

You’ll work closely with a cross-functional team — including engineering, design, data science, QA, and marketing — to define, discover, and deliver initiatives that strengthen product-market fit, deepen engagement, and ultimately help students win more scholarships.

This is a hands-on, full-stack product role with high autonomy. You’ll be expected to:

• Collaborate on strategy

• Lead continuous product discovery

• Scope and ship impactful features

• Own performance end-to-end

Your First 6–12 Months

• Scope and deliver key strategic initiatives to grow B2C revenue

• Improve user engagement, activation, and retention among Gen Z students

• Lead continuous discovery to identify initiatives that deepen product-market fit

• Leverage AI to enhance scholarship matching, essay generation, and strategy tools

• Identify habit-forming opportunities and gamification strategies that drive repeat usage

What You’ll Do

• Translate broad strategic goals into clear product outcomes

• Conduct product discovery using Teresa Torres’ Continuous Discovery framework

• Use Mixpanel (or similar) to analyze user behavior and inform decisions

• Collaborate with engineering and design as part of a product trio

• Work cross-functionally with marketing, growth, support, and operations teams

• Balance short-term delivery with long-term product thinking