Offer summary

Qualifications:

Bachelor’s degree in business, statistics, marketing, or a related field preferred., Over 2 years of experience in business research, analytics, or a related field required., Experience in the insurance industry is preferred., Proficiency in Excel, PowerPoint, Word, and Outlook, with knowledge of Segment (CDP), Snowflake, and Power BI..

Key responsabilities:

Manage and optimize strategies to enhance customer retention and drive repeat business.

Provide analytic and operational support for implementing user-centered, advanced analytical solutions.

Conduct market and competitive intelligence research to inform strategy and identify innovation opportunities.

Execute project plans and communicate the status of analytical solutions to key stakeholders.

Job description

Capgemini is seeking a highly motivated and detail-oriented Marketing Analyst II for a top 10 US Insurance Carrier.

Our Client is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our Client is part of one the largest Insurance Groups in the world.

Manage and optimize strategies to bring customers back, especially those who have shown initial interest but may not have completed a desired action, the Marketing Analyst II will increase customer retention, drive repeat business, and move prospects through the sales funnel more effectively.

Responsible for developing business segment, function, and process knowledge, an understanding of business-area data and advanced analytics to successfully implement solutions that improves profitable growth. Provides collaborative support for planning, development, testing, implementation, and monitoring predictive or prescriptive analytics solutions to strategic business problems and drive home future innovation.

Essential Job Functions

Provides analytic and operational support for plans to implement user-centered, advanced analytical solutions to strategic business problems. Key ownership areas may include market and competitive intelligence, user-centered solutions and implementation of advanced analytics projects; and support of strategy, planning and visioning. Executes against project plans or agile user stories on time and effectively communicates the status of analytical solutions to key stakeholders. Supports business objectives for acquisition, retention, cross-selling, profitability, and agency development by assisting in advanced analytic projects. Researches market and competitive intelligence to drive strategy and identifies opportunities for innovation and advanced analytical solutions. Performs other duties as assigned.

Requirements

Fluent in English- will work with a team in the US
Insurance Industry Experience preferred
Bachelor’s degree preferred in business, statistical, marketing or related field.
+2 years of experience of business research, analytics or related field required.
Layer in analytics including results from A/B or multivariate tests, knockout rates, drop off rates and other consumer and performance KPIs
Project management and execution of strategic roadmap
Documentation of changes in workflows
Competitive intelligence
Market research
Knowledge in over time trends performance
Marketing
Market research/competitive intelligence gathering
Data-driven decision making

Software / Tool Skills

• Excel
• Powerpoint
• Word
• Outlook

•Undestanding of: Segment (CDP), snowflake, power BI

Benefits

This position comes with competitive compensation and benefits package:

Competitive salary and performance-based bonuses
Comprehensive benefits package
Career development and training opportunities
Flexible work arrangements (remote and/or office-based)
Dynamic and inclusive work culture within a globally reknowned group
Private Health Insurance
Pension Plan
Paid Time Off
Training & Development

About Capgemini

Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 340,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group €22.5 billion in revenues in 2023.

https://www.capgemini.com/us-en/about-us/who-we-are/

Required profile