Email Marketing Manager

Who We Are:

SmithRx is a rapidly growing, venture-backed Health-Tech company.  Our mission is to disrupt the expensive and inefficient Pharmacy Benefit Management (PBM) sector by building a next-generation drug acquisition platform driven by cutting edge technology, innovative cost saving tools, and best-in-class customer service.  With hundreds of thousands of members onboarded since 2016, SmithRx has a solution that is resonating with clients all across the country.

We pride ourselves for our mission-driven and collaborative culture that inspires our employees to do their best work. We believe that the U.S healthcare system is in need of transformation, and we come to work each day dedicated to making that change a reality. At our core, we are guided by our company values:

• Integrity: Always operate with honesty and transparency so we earn the trust of our clients.
• Courage: Demonstrate the courage needed to take on a broken industry and continuously improve what we offer to optimize health outcomes.
• Together: Foster a collaborative and inclusive environment that values teamwork, respect, and open communication, and encourages creativity and diversity of thought.

Job Summary:

SmithRx is looking for a dynamic and resourceful email marketer to manage our prospect and customer email communication to brokers, employers, and members. SmithRx’s marketing team is a small but mighty data-driven and growth-focused function bringing brand, analytics, user insights, and experimentation together to develop the SmithRx brand and build the foundation of a future growth engine. This person will work cross-functionally with marketing, data, sales, and account management to collect requirements, manage asset production, and build the emails and targeting for each program.

In order to be eligible for this position applicants must be based in one of the following states: Arkansas, Arizona, California, Colorado, Florida, Georgia, Kansas, Minnesota, Missouri, Nevada, Ohio, Pennsylvania, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin.

What you will do:

• Driving email performance aligned with key top-line business KPIs such as pipeline creation, win rate, and customer retention
• Monitoring and maintaining email deliverability and sender reputation to ensure optimal campaign performance
• Project management of email programs from start to finish.
• Creating responsive live-text and image-based emails, including (but not limited to) dynamic content blocks, merge fields, UTM parameters, and other customization resources.
• Designing scalable, automated nurture programs that drive long-term engagement across our database.
• Applying email best practices and rigorous testing to ensure that conversion metrics are met and our brand is communicated effectively.
• Partnering with design and content teams to develop campaign assets that align with our brand guidelines.
• Utilizing Marketo to build, ship, and analyze email sends with the support of Knak for email building and approvals.
• Continuously analyzing, scrutinizing, and testing hypotheses to drive results, including target segmentation and A/B creative testing.
• Owning email QA from audience targeting and design rendering to email functionality.
• Communicating effectively with relevant stakeholders across the organization on email projects, ensuring accuracy and on-time deliverability.

What you will bring to SmithRx:

• 3-5 years of experience developing email marketing programs
• Bachelor’s degree in Marketing, Business, or other related field
• Great attention to detail
• Proficiency in marketing automation platforms such as Marketo or HubSpot, and CRM tools like Salesforce
• Experience creating and managing dynamic content for personalized campaigns
• Knowledge of HTML/CSS for email is preferred
• Strong project management and eagerness to learn new skills
• Creative and empathetic thinker; you care deeply about our customers and can build precise targeting as well as delightful, on-brand experiences
• Enjoy problem-solving and testing first-of-a-kind initiatives.
• Experience with multi-variate testing
• SQL/analytics experience is a plus
• Copywriting skills with a strong focus on B2B communications

What SmithRx Offers You: 

• Highly competitive wellness benefits including Medical, Pharmacy, Dental, Vision, and Life Insurance and AD&D Insurance
• Flexible Spending Benefits 
• 401(k) Retirement Savings Program 
• Short-term and long-term disability
• Discretionary Paid Time Off 
• 12 Paid Holidays
• Wellness Benefits
• Commuter Benefits 
• Paid Parental Leave benefits
• Employee Assistance Program (EAP)
• Well-stocked kitchen in office locations
• Professional development and training opportunities