Marketing Operations Manager
Offer summary
Qualifications:
5-7 years of experience in marketing operations with a focus on AI-driven efficiency., Hands-on experience with HubSpot and familiarity with tools like ZoomInfo and Clay., Strong understanding of marketing automation, data analysis, and CRM management., Excellent communication and leadership skills, with the ability to collaborate across teams..Key responsabilities:
- Lead the implementation of AI-powered marketing strategies to enhance campaign efficiency.
- Manage and optimize the marketing technology stack for seamless integration and data flow.
- Define and analyze key marketing KPIs and campaign performance metrics.
- Design and implement automated workflows for email marketing and customer lifecycle management.
Job description
About Smartcat
Smartcat is on a mission to become the wall-to-wall Language AI platform, addressing the diverse needs in multilingual content for various user personas within global enterprises.
Smartcat is uniquely positioned within the $100+ billion multilingual content industry, which is currently served by tens of thousands of agencies. This results in a highly fragmented and inefficient supply chain, high costs, unacceptable turnaround times, and quality issues. Using highly qualified internal resources to translate or create multilingual content (insourcing) solves the quality problem for enterprises, but if done manually, it can't solve for scalability, high cost, and slow turnaround.
Smartcat changes the ROI equation in favor of insourcing with its Language AI platform for enterprise end-users. It delivers high-quality, instantaneous AI translations or generates new content in any language by tapping into a customer-specific multilingual content library. The AI output is further refined through human editing by the client's internal reviewers or experts from the Smartcat's embedded global marketplace of linguists and content editors. This AI output continuously improves through the editing feedback loop, ensuring consistent and customer-tailored results.
More than 1,000 global companies including ~20% of the Fortune 1,000 trust Smartcat to communicate their innovations and ideas all over the world.
As a dynamic Series C company, Smartcat is growing at 130% YoY, thanks to the high and quick ROI it delivers to global enterprises. It's well-funded by notable VCs, and is capital efficient, offering a unique blend of hyper-growth potential with downside protection and the capacity for long-term planning and strategy.
Mission
At Smartcat, we are on a mission to create a world where there is equal access to global innovations & ideas. To accelerate our next phase of growth, we’re looking for a dynamic Marketing Operations & AI Strategy Leader to join our team. This individual will play a key role in shaping and executing our AI-driven marketing initiatives, bringing innovation to the forefront of our operations.
The ideal candidate will be excited by the prospect of using AI to optimize marketing efforts, build scalable systems, and implement innovative marketing strategies that propel Smartcat to new heights. You’ll effortlessly pivot between strategy and hands-on execution, working closely with cross-functional teams to integrate AI solutions seamlessly into marketing workflows and drive data-informed decisions.
Outcomes
- AI Strategy Development: Lead the implementation of AI-powered strategies to improve campaign targeting, customer engagement, lead generation, and overall marketing efficiency.
- Tech Stack Management: Manage and optimize our marketing technology stack, including HubSpot, ZoomInfo, Clay, and other marketing tools to ensure smooth integration and data flow across platforms.
- Data & Analytics: Define, track, and analyze key marketing KPIs, campaign performance, and funnel metrics to drive data-driven decision-making.
- Lead Management & Scoring: Develop lead routing, scoring models, and lifecycle tracking to improve conversion rates and sales alignment.
- Campaign & Workflow Automation: Design and implement automated workflows for email marketing, nurturing, and customer lifecycle management.
- Revenue & Pipeline Attribution: Establish multi-touch attribution models to measure marketing’s impact on pipeline and revenue.
- Cross-Functional Alignment: Partner with Sales, RevOps, and Product teams to ensure seamless lead handoff, CRM integration, and reporting.
- Budgeting & Forecasting: Manage marketing budgets, spend efficiency, and ROI tracking to optimize investment decisions.
- Compliance & Data Governance: Ensure adherence to GDPR, CCPA, and other data privacy regulations while maintaining clean, reliable data.
- Process Optimization & Scalability: Standardize and improve workflows, reporting, and marketing execution to scale operations effectively.
- Innovative Problem Solving: Identify and implement creative, data-driven solutions to enhance marketing effectiveness and deliver high-impact results.
- Continuous Improvement: Stay ahead of trends in marketing technology and AI, recommending and applying new tools and processes that bring value to the organization.
How you’ll ramp
By Day 30
- Initial assessment of the current marketing operations processes, AI potential, tech stack, and data quality.
- A list of quick wins or low-hanging fruit for improvement (e.g., a simple process or tool optimization).
- A roadmap for deeper exploration and adjustments in the coming months.
By Day 60
- A revised lead scoring model and lead management process.
- Implemented or tested automation improvements.
- A first iteration of refined reporting and attribution models.
- Updated, more efficient workflows for key marketing operations processes.
By Day 90
- Fully optimized marketing tech stack with seamless integrations.
- Established and well-communicated multi-touch attribution model.
- Standardized, scalable processes that are ready for expansion.
- Comprehensive dashboards and reporting mechanisms tied to strategic business objectives.
- A clear roadmap for future improvements based on learnings from the first 90 days.
What you’ve accomplished
- 5-7 years proven experience in marketing operations, with a strong focus on leveraging AI to drive efficiency and innovation.
- Hands-on experience with HubSpot (required) and familiarity with marketing tools like ZoomInfo, Clay, or similar AI-driven platforms (preferred).
- Strong understanding of marketing automation, data analysis, and CRM management.
- Ability to think strategically while executing operationally, balancing high-level vision with tactical implementation.
- Enthusiastic about building and optimizing marketing operations using innovative AI strategies.
- Excellent communication and leadership skills, with the ability to influence and collaborate across teams.
Why joining Smartcat might be your best move so far
- Fully remote team
We are a global team of 200+ enthusiastic people spread across 30+ countries. We have been fully remote since 2020, with some locations populated with more Smartcaters than others, such as Boston, NYC, SF, the Bay Area, London, and Lisbon. - Innovating a $100 Billion industry
Smartcat’s innovative approach towards multilingual content, taps into a $100B industry. Our platform enables enterprise end users to stop using traditional outsourcing methods, and start enjoying an easy-to-use, AI-powered SaaS, that delivers immediate high-quality results, at a fraction of the cost. - High impact role enabling innovation and inclusion in organizations
You will enjoy building with us. You will drive changes in how an old-fashioned global language industry operates while improving how hundreds of thousands of people work and millions of people exchange knowledge and ideas worldwide. - Join the rocketship to scale-up 10x and beyond together
We are looking for someone to become an integral part of our team and play a crucial role in the most exciting part of our journey: transitioning from a post-Series C startup to a company exceeding $100M in ARR and $1B in valuation. Our journey isn’t for the faint of heart. We are growing at 130% YoY, thanks to our strong product-market fit and high-performing team, and plan to accelerate from here. - Smartcat Culture: Where Diversity Meets High Performance
At Smartcat, we are committed to building a culture that highlights respect and appreciation for each individual's unique background and perspective, while maintaining a strong focus on results and clear, honest and direct communication. We believe in welcoming everyone and fostering an inclusive environment where team members can be their authentic selves at work. Our commitment to diversity and inclusion is steadfast, and we stand firmly against discrimination and harassment.
Required profile
Experience
Other Skills
- Budgeting
- Creative Problem Solving
- Collaboration
- Communication
- Leadership
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