Director, Consumer Products - Remote

GENERAL SUMMARY:

The Director of Consumer Products is responsible for the full product management oversight of Auto/RV, Credit Card, Unsecured Personal, Home Equity, Mortgage, and Deposit Products including, but not limited to, checking, savings, certificates, high yield money market accounts. Primary responsibilities include competitive analysis, creation of go-to market strategy, pricing governance, portfolio analysis, improving operational efficiencies, and the member experience of loan products. This role will partner closely with Lending, Marketing, Finance, Legal/Compliance, Consumer Banking, Digital Banking, and Technology. The Director of Consumer Products will strive to drive awareness, adoption, origination, and engagement of consumer products by ensuring the right product fit for target members.

QUALIFICATIONS:

Minimum Education & Experience Requirements:

• Bachelor’s Degree Required in Business, Finance, Marketing, Product Management; Masters Preferred
•  Minimum of seven (7) years in Product Management
• To include two (2) years of financial services experience with exposure to Consumer Lending products
• To include two (2) years of management experience

Minimum Knowledge & Skill Requirements:

• Working knowledge of financial services industry, loan and deposit products, consumer banking regulations
• Understanding of product management and marketing lifecycles
• Loan and deposit portfolio management and oversight
• Comfortable with data and extracting insights

COMPETENCIES:

• Business Acumen
• Presentation Skills
• Innovation Management
• Problem Solving
• Peer Relationships
• Process Management
• Negotiation Skills
• Storytelling and Influence

WORKING CONDITIONS/ENVIRONMENT:

This job requires the employee to sit or stand for extended periods of time.  Infrequent lifting up to 25 lbs.

OTHER REQUIREMENTS:

Must comply with all aspects of the Bank Secrecy Act (BSA).  Must be able to obtain license through the Nationwide Mortgage Licensing System & Registry (NMLS).

MAJOR ACCOUNTABILITIES AND TASKS:

1. Develop, execute, and manage full product management system for all consumer products including, but not limited to, competitive analysis, pricing strategy, target market refinement, go-to market campaign development, performance analysis, operational improvement, and member experience
2. Partner with key stakeholders across the organization to increase awareness, drive adoption, increase originations and balances of consumer products
3. Develop year-long go-to market strategies and campaign calendars in partnership with Marketing for each product complete with target selection criteria, offer determination, channel optimization, budget, and expected ROI
4. Perform routinized analysis and develop dashboard reporting of campaigns and product performance to be shared with various audiences on monthly, quarterly, and annualized basis
5. Create loan and deposit product roadmaps to highlight product enhancements, operational efficiencies, member experience improvements, etc.
6. Challenge the status quo and be a champion of automation and operational improvements as it pertains to loan products
7. Monitor competitive pricing, go-to market strategy, offers, and experience
8. Manage third party vendor relationships for consumer lending products
9.  Re-evaluate full product suite to determine the right products to serve our members needs for lending and deposits
10. Complete full journey map of consumer acquisition processes to reduce friction for members and internal stakeholders
11. Serve as Business Lead for cross functional projects as it pertains to product initiatives
12. Collaborate with IT, Consumer Banking, Operations, Training, Marketing, and other stakeholders to develop, assess, test, and launch products and enhancements on time and budget
13. Develop product requirements translating product objectives into detailed requirements for product teams including business use cases, process mapping, and system requirements
14. Collaborate with Finance to develop plug and play frameworks for pricing governance and campaign offer determination
15. Conduct member research to understand life stage needs, product awareness/adoption, and market trend analysis
16.  Present product roadmaps, updates, performance, etc. at various committees
17. Partner with compliance, enterprise risk management, internal audit, and other stakeholders to ensure loan products, services, and fees are compliant with all applicable laws and regulations
18.  Provide updated content to training team to ensure current product training materials
19. Develop, update, and maintain appropriate policies and procedures for consumer loan products
20. Assess and evaluate third party vendors for additional access channels and/or asset classes
21. Review individual product level metrics to assess originations, balances, delinquencies, charge offs, interest income, etc to observe trends and make program recommendations
22. Collaborate with AVP of Consumer Lending and SVP of Mortgage on fintech partnership engagements
23. Prepare files and documentations for audits, loan participations, and regulatory initiatives.
24. Refine and develop a relevant deposit product suite that drives new membership and engagement
25. Develop relationship tiering that encourages deeper engagement within membership
26. Create synergies and economies of scale between deposit and lending products
27. Manage and develop Deposit Product Manager and Senior Plastics Manager
28. Leverage fintech partnerships to build out capabilities for deposit engine
29. Perform member and market research to reduce product set to most relevant for target members
30. Own and manage relationship with ancillary product vendor, as well as, optimize partnership to drive additional revenue and member adoption
31. Build out post migration full service capabilities with plastics processing vendor
32. Own and manage relationship with Credit and Debit vendors such as Visa, Velera, and Velocity
33. Develop long  term strategy for overdraft and NSF programs
34. Performs other duties as assigned.

Equal Opportunity Employer Veterans Disabled

Salary range: $104,000.00 to $137,865 annually. Job Grade EX 16B Salary dependent on candidate's experience and qualifications.