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Paid Advertising Specialist - (ZR_21569_JOB)

Remote: 
Full Remote
Contract: 
Freelance
Work from: 
Australia

Offer summary

Qualifications:

Proven experience managing successful Google Ads and Facebook/Meta ad campaigns., Proficient with Google Ads Manager, Meta Business Suite, Google Analytics, and Microsoft Ads., Strong understanding of performance metrics such as ROAS, CPC, CPA, and conversion rates., Excellent communication skills and attention to detail. Google Ads and Meta Certifications are a plus..

Key responsabilities:

  • Set up and launch new PPC campaigns on various platforms including Google Ads and Facebook/Meta Ads.
  • Build and optimize advertising strategies tailored to specific goals such as leads and sales.
  • Continuously monitor, analyze, and optimize campaigns for improved performance and lower cost-per-conversion.
  • Provide monthly reporting with insights, analytics, and next-step recommendations.

BruntWork logo
BruntWork Human Resources, Staffing & Recruiting SME https://www.bruntworkcareers.co/
501 - 1000 Employees
See all jobs

Job description

This is a remote position.

40 hours a week
Mon - Fri, 8 hours a day (flexible between 8 am-6 pm Missouri time) CST


Job Summary:

We are looking for a results-driven and experienced Paid Advertising Specialist to manage and optimize pay-per-click (PPC) advertising campaigns across Google, Facebook, Instagram, and Bing/Microsoft Ads. This role requires a deep understanding of digital ad platforms, conversion tracking, and performance optimization. You’ll be responsible for launching and scaling ad campaigns, landing page building & optimization, managing budgets, and maximizing ROI for multiple client accounts or internal projects

Responsibilities:

●Set up and launch new PPC campaigns on Google Ads, Facebook/Meta Ads, Instagram Ads, and Microsoft/Bing Ads
● Build and optimize advertising strategies tailored to specific goals (leads, sales, awareness, etc.)
● Conduct keyword research, audience targeting, A/B testing, and competitor analysis ● Create compelling ad copy and collaborate with design teams for creative assets
● Create landing pages that are built to convert visitors into leads
● Set up and track conversions through Google Tag Manager, Meta Pixel, and platform-specific tracking tools
● Manage monthly advertising budgets across multiple accounts and platforms
● Continuously monitor, analyze, and optimize campaigns for improved performance and lower cost-per-conversion
● Provide monthly reporting with insights, analytics, and next-step recommendations
● Stay up to date with platform changes, algorithm updates, and digital advertising best practices
● Identify growth opportunities and strategies for scaling ad performance
● Communicate campaign progress and results with internal stakeholders or clients


Qualifications:

● Proven experience managing successful Google Ads and Facebook/Meta ad campaigns
● Proficient with Google Ads Manager, Meta Business Suite, Google Analytics, Tag Manager, and Microsoft Ads
● Strong understanding of performance metrics such as ROAS, CPC, CPA, CTR, and conversion rates
● Experience setting up and troubleshooting conversion tracking (GTM, Meta Pixel, offline conversions, etc.)
● Solid knowledge of audience segmentation, retargeting, and funnel strategies
● Ability to work independently, manage multiple projects, and meet deadlines
● Excellent communication skills and attention to detail
● Google Ads and Meta Certifications are a plus
● Send portfolio or sample works



Independent Contractor Perks
  • Permanent work from home
  • Immediate hiring
  • Steady freelance job
ZR_21569_JOB


Requirements
Send portfolio's of sample works

Required profile

Experience

Industry :
Human Resources, Staffing & Recruiting
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Tax SoftwareFacebook AdvertisingGoogle AdsConversion TrackingA/B TestingBing AdsGoogle AnalyticsGoogle Ad ManagerGoogle Tag ManagerTarget Accounts

Other Skills

  • Time Management
  • Detail Oriented
  • Communication
Are you interested?

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