Senior Media Buyer (Focus Google Ads)

Are you a strategic, data-driven marketer with deep Google Ads expertise, ready to make an impact in digital advertising? 

Step into the role of Media Buyer (Focus: Google Ads) at Tier 11, where you’ll take charge of crafting dynamic multi-platform campaigns that truly deliver results, boost performance, and elevate our clients' digital footprint. If you have a knack for data-driven innovation and a solid history in traffic generation—particularly with Google Ads—you’ll play a crucial role in pushing the limits of the industry and establishing new benchmarks. Join our team of pioneers, and let’s create something amazing together!

Key Details

• This is a full-time, fully remote position, requiring work in a US-friendly timezone.
• Tier 11 is a full-service Digital Marketing Agency – tiereleven.com.
• You will initially be hired as an independent contractor.
• If you have the legal documentation to work in Colombia, you intend to transition to employee status in the future.
• Contractors residing in other LATAM countries will remain as contractors.
• This role is part of the Traffic Team in the Production Department, reporting to the Head of Traffic.

Benefits at Tier 11

• Clear growth pathways with opportunities to advance within the organization, especially with our anticipated scale in 2025.
• Generous time-off policies to support work-life balance and peak performance.
• Competitive compensation package reflecting your value to our organization.

To learn more about our culture and what it's like to work at Tier 11, check out these links:

• Glassdoor Reviews
• Tier 11 Website

Why Work for Tier 11

At Tier 11, we’re on a mission to redefine digital marketing through our unique Conversion Engine methodology. This data-driven approach combines creative, traffic, data, and after-the-click optimization to drive measurable, scalable growth for our purpose-driven clients.

Joining Tier 11 means you’ll future-proof your skillset by learning from top industry professionals and gaining exposure to advanced tactics across Google Ads, Meta Ads, and other primary ad platforms. You'll expand your marketing expertise beyond platform execution and into strategic, data-informed decision-making.

You'll work with clients who value true partnerships, with success measured by business impact—not just ad metrics. Our dedicated data and technical teams ensure seamless tracking and our full creative team provides a constant stream of performance-driven assets. With partnerships across leading analytics and attribution platforms, you'll always have the tools to succeed.

If you’re passionate about delivering real results in a collaborative and cutting-edge environment, this is where you belong.

Why This Role Exists at Tier 11

As a Senior Media Buyer, you’ll play a crucial role in Tier 11’s growth and reputation as a leader in data-driven digital marketing. Your skill in creating and executing omnichannel traffic strategies—with a strong emphasis on Google Ads performance—is key to delivering exceptional client results. With an innovative approach to multi-platform campaign planning and optimization, you’ll help maximize ROI and position Tier 11 as an industry leader.

What You’ll Do

• Plan and execute omnichannel campaigns for e-commerce and lead generation clients on platforms such as Google Ads (Search, Shopping, YouTube, Demand Gen, Performance Max), Meta Ads, Amazon Ads, and programmatic channels.
• Analyze performance data to identify areas for optimization and present recommendations that exceed target KPIs.
• Collaborate with clients to align objectives, track goals, and identify new opportunities to add value.
• Work closely with internal teams and external partners to deliver high-impact marketing strategies.

Who You Are

• A Strategic Thinker who aligns performance marketing tactics with broader client and business goals.
• A data-driven omnichannel expert with a deep understanding of Google Ads and how it integrates with a broader digital strategy.
• A Collaborative Communicator who thrives in cross-functional teamwork and client interactions.

Required Behaviors to Excel

• Think like a Strategic Partner: Keep client goals at the forefront and tailor strategies accordingly.
• Connect the Dots: See how your work fits into the larger strategy and leverage insights to drive results.
• Embrace Continuous Improvement: Proactively test, learn, and refine to maximize client growth and campaign performance.

Required Skills

• Advanced knowledge of Google Ads, especially Search, Shopping, YouTube, and Performance Max campaigns.
• Ability to analyze performance data and turn it into actionable strategies.
• Strong communication skills for internal collaboration and client presentation.
• BONUS 1 (highly regarded but not required) - Amazon Ads proficiency
• BONUS 2 (highly regarded but not required) - Meta/Paid Social Ads proficiency

Required Experience

• At least 5 years of experience in digital marketing, with a proven track record in traffic generation and optimization.
• Demonstrated success in scaling Google Ads accounts, hitting performance targets, and improving ROI.
• Familiarity with analytics tools such as Google Analytics, Looker Studio, or other data dashboards.

At Tier 11, we're looking for a forward-thinking Senior Media Buyer with a strong Google Ads foundation and a passion for driving growth across platforms. If that sounds like you, apply now and help us shape the future of digital marketing.