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Job Title - GN - SONG - MT - Salesforce Marketing Cloud - Consultant

Management Level: 09/ Consultant

Location: Bangalore

Must have skills: Salesforce Marketing Cloud

Good to have skills: Pardot

Job Summary:
Practice: Strategy & Consulting Global Network Song | Areas of Work: Marketing Strategy, Campaign Strategy & Design, Marketing processes, Functional Consulting, Salesforce marketing platform ecosystem.

You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance.

Roles & Responsibilities: As part of the team, you will drive the following:

Gather business requirements, design process & define implementation strategy for leading marketing automation platforms preferably Salesforce
Experience working on developing business case for campaign strategies, technology solutions
Ability to conduct fit gap analysis and map platform capabilities to business requirements
Collaborate with clients to understand their business goals, target audience, and help achieve marketing objectives. Identify opportunities for leveraging marketing platforms to improve efficiency and effectiveness.
Well versed with end-to-end marketing processes and campaign life cycle.
Identifying marketing process improvement opportunities and make recommendations.
Monitoring trends, analyzing data, to optimize marketing campaigns.
Strong people management skills: ability to manage stakeholders (client and internal) and projects.

Professional & Technical Skills:

Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
Good consulting and techno-functional experience is preferred.
Experience in working with middle to senior management levels within existing organization / client organizations.
Excellent oral and written communication skills
Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
Highly organized, proven ability to develop efficient processes that elevate team performance and drive results.
Proven success in navigating global matrixed environments and / or experience in client facing roles.
Ability to work effectively in a remote, virtual, global environment.
Ability to work in a fast paced and unstructured environment.

Additional Information:

Overall experience of 6+ years in designing / managing marketing campaigns with at least 3+ years of hands-on functional consulting experience in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with deep functional, industry and client facing experience
MBA from a tier 1 or 2 college.
Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
Experience with CRM, marketing software, channel integration, real time decisioning is desirable.
Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel.
Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations.
Ability to use insights for campaign and strategy optimization.
Ability to drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore.
Ability to establish and build on working relationships effectively.
Experience in working with middle to senior management levels within existing organization / client organizations.

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at
About Our Company | Accenture

About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/us-en/Careers/capability-network

Accenture Global Network | Accenture in One Word

At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.

Experience: Minimum 6+ year(s) of experience is required

Educational Qualification: MBA/PGDM from a tier 1 or 2

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us at www.accenture.com

Equal Employment Opportunity Statement

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.

GN - SONG - MT - Salesforce Marketing Cloud - Consultant

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Job description

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