Analyst, Database Marketing
Offer summary
Qualifications:
Bachelor’s degree in statistics, math, computer science, marketing, business administration or related field., 3 years of experience in analytics, business intelligence, data reporting, or database marketing., Significant experience with SQL, data warehousing, and data mining., Strong analytic/modeling skills with a good understanding of statistical concepts..Key responsabilities:
- Write SQL and run database queries to develop and distribute marketing audiences.
- Create and maintain customer and pet database resources for marketing programs.
- Research and recommend data sources to enhance customer targeting and marketing effectiveness.
- Stay updated on new marketing technologies and recommend improvements for efficiency.
Job description
Create a healthier, brighter future for pets, pet parents and people!
If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you.
Our core values capture that spirit as we work to improve lives by doing what’s right for pets, people and our planet.
- We love all pets like our own
- We’re the future of the pet industry
- We’re here to improve lives
- We drive outstanding results together
- We’re welcome as we are
Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and Petco partners. We are 29,000 strong and operate 1,500+ pet care centers in the U.S., Mexico and Puerto Rico, including 250+ Vetco Total Care hospitals, hundreds of preventive care clinics and eight distribution centers. We’re focused on purpose-driven work, and strongly believe what’s good for pets, people and our planet is good for Petco.
Principle Duties and Responsibilities:
Writes SQL and other code, runs database queries and selects customer and other data, and develops and distributes audiences (lists of data on intended recipients and viewers of marketing messages, i.e., current and/or prospective customers.”) across channels such as e-mail, direct mail, applications on mobile devices, websites and paid media.
Creates, maintains and analyzes customer and pet database resources used in marketing programs. Activities include: (a) developing, recommending and implementing procedures for capturing customer and pet data, maintaining data quality, and performing data audits; and (b) training and conferring with database users.
Develops and recommends long-term plans for capturing, maintaining and using customer, pet and other marketing-related data.
Researches, develops and recommends data sources to add to customer and pet database to improve customer targeting and marketing campaign effectiveness.
Researches new developments and technologies in marketing (e.g., dynamic or personalized content, marketing automation, advanced segmentation, targeting, and re-targeting) and makes recommendations to improve efficiency and effectiveness of marketing activities.
Minimum Qualifications:
Bachelor’s degree in statistics, math, computer science, marketing, business administration or related field, 3 years of experience in analytics, business intelligence, data reporting, database marketing or related field, or an equivalent combination of education, experience and/or training.
Significant experience in applicable technologies or concepts including SQL and data warehousing and data mining; big data; web analytics solutions.
Experience in data governance, data profiling, data quality and system integration.
Analytic/modeling skills with understanding of statistical concepts. Comfortable using data to make recommendations and drive decisions.
Experience retrieving/summarizing transactional data sets and integrating those data with customer and merchandise data to develop new insights.
Note: Current responsibilities are impacted by company and team priorities that may have evolved from what is displayed in the Workday job profile. The description provides general job duties and requirements, but the partner’s manager may assign additional responsibilities or tasks depending on business needs.
Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.
The pay ranges outlined below are presented in accordance with state-specific regulations. These ranges may differ in other areas and could be subject to variation based on regulatory minimum wage requirements. Actual pay rates will depend on factors such as position, location, level of experience, and applicable state or local minimum wage laws. If the regulatory minimum wage exceeds the minimum indicated in the pay range below, the regulatory minimum wage will be the minimum rate applied.
$22,419.00 - $33,637.33/ year
For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO -see https://careers.petco.com/us/en/key-benefits
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Required profile
Experience
Other Skills
- Communication
- Problem Solving
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