Bachelor's degree in Marketing, Business, Communications, or a related field., Proven experience as a Digital Marketing Manager or similar role., Strong understanding of SEO, SEM, email marketing, and social media marketing., Proficiency in web analytics tools and excellent communication skills..
Key responsabilities:
Research, plan, execute, and manage digital marketing campaigns across various platforms.
Create performance reports and data visualizations to analyze campaign effectiveness.
Manage the company's online presence and ensure content aligns with brand guidelines.
Lead a team of specialists and coordinate projects across departments.
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About User Experience Researchers Pte Ltd (Singapore)
In 2010, the company (www.user.com.sg) is founded with a firm, purposeful conviction that innovation is driven by fulfilling human needs – that true progress in the digital world is achieved by creating a satisfactory user experience through exceptional UI UX design and development. Today, USER is one of Southeast Asia’s leading digital solutions firms delivering bespoke digital transformation and web development services, custom usability testing, web and mobile app development, and more to local and international businesses, and even government organisations. We are a long-time partner of Singapore’s GovTech on key projects and one of the region’s foremost agile development firms, with certified coaches and experts in our agile team. As a pioneer in user experience consulting, USER offers comprehensive answers to companies wanting to know their users better. Our in-house team of research experts offers user research, focus group services, web design, and customisable CMS. Singapore is where our corporate headquarters is located, and we have branch offices and talents across Vietnam, China, Japan, and the Philippines. We’re committed to bringing businesses closer to their market with better human experience. Our focus is on U.
Research, plan, execute, and manage the company's digital marketing campaigns, including web, search engine optimization and marketing, social media, and display advertising
Develop audit-based proposals and execute SEO/SEM campaigns to increase brand awareness, drive traffic, and generate leads
Create dashboards, data visualizations, campaign, and website performance reports, and data-based insights and recommendations
Measuring, analyzing, and reporting on the performance of marketing campaigns and identifying areas for improvement
Design, built, and manage the company's online presence, including the website and other online platforms
Create tailored-fit proposals and recommendations for prospective clients and existing projects
Conduct technical web audit, keyword research, and competitor analysis
Ensure all online content is up-to-date and aligns with the company's brand guidelines
Manage the company's branding and produce creative assets such as graphics and visual materials for video production
Understand various digital marketing tools and strategies
Communicate effectively across different departments and manage projects effectively
Manage a team of search engine optimization specialists, web designers, developers, and copywriters
Get involved in planning, promotion, and announcement of corporate events
Other tasks/functions that may be assigned by the Company as per business requirement
Requirements:
Bachelors degree in Marketing, Business, Communications, or a related field.
Proven experience as a Digital Marketing Manager or similar role.
Demonstrated success in developing and executing digital marketing campaigns.
Experience with SEO, SEM, email marketing, social media marketing, and content marketing.
Strong understanding of current online marketing concepts, strategy, and best practices.
Proficiency in web analytics tools (e.g., Google Analytics, SEMrush) and advertising platforms (e.g., Google Ads, Facebook Ads,Linkedin, Tiktok).
Excellent communication and interpersonal skills.
Ability to analyze data and draw actionable insights.
Strong project management skills with the ability to manage multiple projects simultaneously.
Technical Knowledge:
Familiarity with web design and development.
Experience with CRM software and digital marketing tools.
Certifications (optional but preferred):
Google Analytics Certification.
Google Ads Certification.
Required profile
Experience
Industry :
Information Technology & Services
Spoken language(s):
English
Check out the description to know which languages are mandatory.