Performance Marketing Specialist
Offer summary
Qualifications:
Bachelor's degree in Marketing, Business, or a related field., Strong analytical skills with experience in data analysis and reporting., Proficiency in Google Ads, Microsoft Ads, and Excel for campaign management., Ability to develop competitive ad strategies and optimize performance..Key responsabilities:
- Set up and manage paid advertising campaigns on Google Ads and Microsoft Ads.
- Conduct A/B testing to enhance ad performance and engagement.
- Generate detailed performance reports and analyze key metrics.
- Collaborate with internal teams to align campaigns with marketing objectives.
Job description
DES25344
About Penbrothers:
Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.
About the Client:
The Client is an online design platform that helps entrepreneurs and businesses create logos, websites, business cards, social media and other designs. If you're excited by a fun, dynamic, high-performance work environment, this is a unique development opportunity to work in a fully remote-based position and enjoy great perks and fantastic colleagues.
About the Role
As a Performance Marketing Specialist, you will be responsible for driving the growth and efficiency of performance advertising campaigns. You will manage, optimize, and analyze Google and Microsoft search ads, as well as Google Performance Max campaigns, ensuring maximum return on investment. This role requires a data-driven approach, strong analytical skills, and the ability to craft competitive ad strategies that align with business objectives.
Work hours: 7:00 am - 4:00 pm MNL
Work set-up: Remote
What you’ll do:
Campaign Management & Optimization
Set up, manage, and continuously optimize paid advertising campaigns across Google Ads and Microsoft (Bing) Ads.
Develop and implement Performance Max strategies to maximize engagement and conversions.
Manage large-scale budgets efficiently to achieve campaign goals.
Conduct A/B testing on ad creatives, keywords, and audience targeting to improve performance.
Data Analysis & Reporting
Leverage Excel to generate detailed reports on campaign performance, analyzing key metrics such as CTR, CPC, ROAS, and conversions.
Utilize Google Ads Editor and Bing Ads Editor to streamline campaign management.
Identify trends and provide insights to optimize ad spend and maximize ROI.
Collaboration & Strategy Development:
Write compelling ad copy and develop strategies to improve ad rank and engagement.
Work cross-functionally with internal teams to ensure campaigns align with overall marketing and business objectives.
Stay updated on the latest trends, algorithms, and best practices in performance marketing and digital advertising.
Required profile
Experience
Other Skills
- Microsoft Excel
- Collaboration
- Analytical Skills