Email Marketing Specialist - Clay

About Us:

IndieFolio is disrupting the traditional creative agency model by allowing leading brands to assemble custom creative teams, delivering world-class quality. We connect top brands with India's finest creative talent in design, video, and content, leveraging advanced technology and industry expertise to streamline the process. Our curated network of professionals, combined with a data-driven approach, ensures exceptional results and unmatched efficiency. With a proven track record and a commitment to innovation, IndieFolio is transforming how businesses access and collaborate with top-tier creative talent. We are scaling our team and operations, seeking independent, responsible, and accountable individuals to join our dynamic team.

Key Responsibilities:

Prospecting and Lead Generation

• Identify and develop potential customer leads using modern prospecting tools like Clay, Smartlead, and similar platforms
• Build and maintain targeted lead lists through data enrichment tools and automated prospecting workflows
• Execute multi-channel outreach campaigns through various touchpoints

Lead Qualification and Assessment

• Expertly evaluate leads using a comprehensive framework
• Develop a nuanced understanding of our ideal customer profile
• Efficiently prioritize and segment leads for targeted outreach
• Use engagement metrics from automation tools to qualify prospects

Strategic Outreach and Communication

• Design and execute automated yet personalized email sequences with high engagement rates
• Develop and A/B test multiple communication strategies for different customer segments
• Set up and monitor drip campaigns through sales automation platforms
• Craft persuasive email scripts and communication templates optimized for conversions

Sales Negotiation and Relationship Building

• Skillfully navigate sales conversations to understand customer needs
• Negotiate pricing, terms, and service agreements
• Build rapport and trust with potential customers
• Maintain ongoing communication to nurture long-term business relationships

Deal Closure and Account Management

• Convert qualified leads into confirmed sales
• Manage the entire sales cycle from initial contact to deal closure
• Follow up on commitments and ensure customer satisfaction
• Use automation tools to maintain engagement throughout the sales cycle

Performance Tracking and Continuous Improvement

• Maintain detailed records in our CRM system
• Generate comprehensive sales reports and performance analytics
• Continuously analyze sales metrics to identify improvement opportunities
• Optimize outreach campaigns based on data-driven insights

What We're Looking For

• Bachelor's degree in Business, Marketing, Communications, or related field
• 0-2 years of sales or customer-facing experience
• Required: Hands-on experience with Clay, Smartlead, or similar sales automation and prospecting tools
• Proven track record of setting up and managing automated outreach campaigns
• Strong communication and interpersonal skills
• Proficiency in digital communication tools and CRM platforms
• Demonstrated ability to learn quickly and adapt to new technologies

Why Join Us?

• Work with the best: Collaborate with some of the best global brands and top leadership in the industry.
• Hypergrowth Opportunity: Be part of a company experiencing explosive 500%+ annual growth with the potential to scale by 100x in just 3 years!
• Continuous Development: Refine your skills and leadership through continuous training and the support of a collaborative team.
• Own Your Impact: Enjoy a high-trust environment where your contributions are valued, your voice is heard, and your ownership mindset is celebrated.
• Flexibility & Autonomy: Embrace a remote-first culture that empowers you to design your ideal workday, focusing on results and maximizing your productivity.
• Vibrant & Collaborative Community: Connect with a passionate team of creative thinkers and innovators who share your dedication to excellence and making a difference.
• Competitive Compensation & Perks: Benefit from a competitive salary, comprehensive benefits package, and opportunities for professional development to fuel your growth.