Social Media Specialist

This is a remote position.

Role Name: Social Media SpecialistSchedule:

• Part-time (20 hours per week) flexible with potential to grow to full-time
  

Client Timezone: New Zealand

Client Overview

This innovative construction company is ready to make their mark in the digital world! With a treasure trove of content already prepared, they’re looking for a talented social media specialist to build their online presence from the ground up. Working directly with leadership, you’ll have the exciting opportunity to shape their digital strategy while contributing to their growth journey. This forward-thinking business values creativity, strategic thinking, and results-driven marketing that supports their sales pipeline.

Job Description

This is a rare opportunity to join a dynamic construction business at the beginning of their digital marketing journey! You’ll take ownership of building their social media presence from scratch, implementing strategic growth plans to reach milestone follower counts (1,000 to 5,000+) while creating meaningful engagement with their audience. Beyond managing social platforms, you’ll collaborate directly with leadership on content creation, presentation development, and sales support activities. This role offers the perfect blend of creative freedom and strategic marketing work, with potential to grow from part-time to full-time as you demonstrate your ability to build an engaged following and contribute to business growth. If you’re passionate about digital marketing and ready to make a significant impact in a growing company, this position offers tremendous potential for professional development and career advancement.

Responsibilities

• Develop and implement comprehensive social media strategies to grow platforms from zero to 5,000+ followers through strategic phases
  
• Create and design engaging content using Canva and other tools for various social platforms
  
• Manage daily posting schedule and actively build community engagement
  
• Respond promptly to inquiries and messages to support the sales funnel
  
• Collaborate with leadership on content strategy development and implementation
  
• Create professional PowerPoint presentations based on leadership’s direction
  
• Assist with Excel-based projects and sales pipeline administration
  
• Handle email communications related to marketing efforts
  
• Analyze social media metrics and provide insights on growth strategies
  
• Stay current with social media trends and algorithm changes to maximize reach
  

Requirements

• Proven experience in social media management with demonstrated growth results
  
• Strong understanding of social media algorithms and effective growth strategies
  
• Proficiency with content creation tools like Canva
  
• Experience with Microsoft PowerPoint and basic Excel skills
  
• Excellent written communication and community engagement skills
  
• Self-motivated with ability to work independently while following strategic direction
  
• Understanding of sales funnels and basic marketing principles
  
• Creative problem-solver who can turn concepts into compelling content
  
• Ability to manage multiple priorities within a 20-hour work week
  
• Enthusiasm for learning about the construction industry and related topics