Marketing Manager (SEO & Content Strategy)

Job Title: Marketing Manager (SEO & Content Strategy)

Location: Birmingham, AL (Remote Optional)

Job Type: Full-Time

About Us:
Bradford Health Services is a leading provider of substance abuse treatment and recovery programs. With over 40 years of experience, we are committed to helping individuals and families overcome addiction through compassionate care and evidence-based treatment. We are looking for a dynamic and data-driven Marketing Manager to lead our SEO and content strategy initiatives, driving organic growth and enhancing our digital presence.

Job Overview:
As the Marketing Manager (SEO & Content Strategy), you will be responsible for developing and executing comprehensive SEO strategies, optimizing content for search engines, and improving organic traffic. You will collaborate with cross-functional teams to ensure that our content aligns with business goals and enhances user experience.

Key Responsibilities:

• Develop and implement SEO strategies to increase organic search rankings and website traffic.
• Conduct keyword research, competitive analysis, and performance tracking to refine SEO strategies.
• Lead content strategy initiatives, ensuring the creation of high-quality, engaging, and SEO-optimized content.
• Work closely with content writers, designers, and developers to implement SEO best practices.
• Manage on-page and off-page SEO, including link-building strategies.
• Optimize website structure, metadata, and internal linking for improved search visibility.
• Utilize analytics tools (Google Analytics, SEMrush, Ahrefs, etc.) to monitor performance and generate actionable insights.
• Stay up to date with the latest SEO trends, search engine algorithms, and industry best practices.
• Collaborate with the marketing team to align SEO efforts with broader marketing and business objectives.
• Report on key metrics, insights, and recommendations to stakeholders.

Qualifications:

• 3+ years of experience in SEO, content strategy, and/or digital marketing.
• Proven track record of driving organic growth through SEO strategies.
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
• Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
• Excellent content strategy skills, with the ability to guide writers and optimize content for search engines.
• Knowledge of technical SEO, including site speed optimization, schema markup, and crawlability.
• Familiarity with CMS platforms (WordPress, HubSpot, etc.) and HTML/CSS basics.
• Quick learner with strong analytical skills and data-driven mindset.
• Excellent communication and project management abilities.
• Exceptional writing skills.

Preferred Qualifications:

• Experience with local SEO and healthcare marketing.
• Basic knowledge of PPC and paid search strategies.
• Understanding of UX/UI principles and their impact on SEO.

Benefits:

• Competitive salary.
• Fully remote work.
• Professional development opportunities.
• Health, dental, and vision insurance.
• Paid time off and company holidays.

If you're a strategic thinker passionate about SEO and content, we'd love to hear from you! Apply now to join our team and help us grow our digital presence.

How to Apply:
Send your resume and a brief cover letter to [Your Contact Email] with the subject line "Marketing Manager (SEO & Content Strategy) - [Your Name]."