Senior Product Marketing Manager

At airSlate, our journey began in Boston, USA, in 2008. What started as a single product with 3,000 customers has grown into an influential tech company with 900+  team members across six offices worldwide. In 2022, airSlate reached a total valuation of $1.25 billion and became a  'Unicorn 🦄'. But even as we scale, team members remain our most valuable asset. That's why we've built a company that excites people about their work.

We develop products that serve over 100 million users with no-code workflow automation, electronic signature, and document management solutions. The company's portfolio of award-winning products, signNow, pdfFiller, DocHub, WorkFlow, Instapage, and US Legal Forms, empower teams to transform how their organizations run digitally.

As the Product Marketing Manager for SignNow, you’ll be at the forefront of defining the future of digital agreements. This is a rare opportunity to make a significant impact—leveraging your strategic thinking, market insight, and flawless execution to grow and scale our market presence.

In this high-impact role, you’ll sit at the intersection of Product, Sales, Marketing, and Customer Success—serving as the voice of both the customer and the market. You’ll shape how SignNow is positioned, packaged, and launched across channels, driving acquisition, adoption, engagement, and growth.

We’re looking for a tech-savvy, data-driven, and analytical professional who thrives in a fast-paced environment. You should be comfortable working with AI tools, performance analytics, and customer insights to drive business outcomes. Strong problem-solving and analytical skills are essential for success in this role. You should have a deep understanding of where data resides, how to communicate key findings, and how to extract actionable insights. Additionally, you should be able to analyze user cohorts as they move through the funnel—from acquisition to adoption and expansion—and identify opportunities for improvement.

🎯Positioning & Messaging

🚀 Go-to-Market Strategy & Launches

📊 Market Intelligence & Insights

💼 Sales & Customer Marketing Enablement

Strong portfolio of GTM enablement assets developed and deployed, such as:

Highly analytical and data-informed, with experience using behavioral, intent, and usage data to:

Hands-on experience working with or guiding AI-powered tools to:

— Compensation and incentives — At airSlate, everyone is an owner. Not only do we offer competitive salaries, we award stock options to all team members. You’ll have skin in the game.

— Igniting your career — airSlate is a place to grow your career. You will have stellar teammates who are collaborative and curious. Our senior leadership team is accessible to all team members, and open two-way communication is always encouraged.

— Investing in your wellness — We invest in your whole well-being.  In addition to comprehensive medical, dental, and vision offerings, airSlate offers 401K employer-matching, life & disability, and fitness and wellness reimbursements.  We encourage you to re-energize with fun team events and generous time off policies.

— airSlate Care for Ukraine — With a significant number of our team members in Ukraine, our foremost concern was ensuring their safety by providing both financial and logistical assistance to them and their families. What started as an immediate response has evolved into a cornerstone of the airSlate charity program. We match donations contributed by our team members, offer humanitarian aid to those affected by the conflict, distribute food packages to seniors, and support animal shelters. Our commitment remains steadfast in working towards restoring peace to Ukraine.

— airSlate Junior Club — Our sense of family extends beyond our team. All team members with children gain access to the airSlate Junior Club, featuring engaging events such as cooking classes, creative activities, and educational online games.