Offer summary

Qualifications:

7+ years of experience in growth marketing, particularly in user acquisition and retention within financial services or trading platforms., Proven expertise in managing large-scale paid media campaigns across various platforms including social media and search engines., Strong analytical skills with experience in tools like Google Analytics and CRM systems for optimizing campaign performance., Fluent in English, with a collaborative mindset to work cross-functionally with different teams..

Key responsabilities:

Develop and execute paid marketing strategies to drive user acquisition for Bitso’s retail product.

Optimize marketing campaigns across social media and search engines to attract high-quality users.

Collaborate with product and onboarding teams to enhance user experience from acquisition to first trade.

Regularly report on campaign performance and provide actionable insights to leadership.

Job description

Working At Bitso

We are a diverse team that takes pride in understanding the perspectives of others. We fully embrace working remotely and we are eager to act, improve and accelerate progress inside and outside of our organization.

To drive revolutionary changes in society and make crypto useful, we delight our customers with world-class products, deep care, and intentional empathy.

Your Purpose

As an Acquisition Marketing Manager, you will lead the growth strategy for Bitso’s retail business, driving user acquisition and activation. You will own the end-to-end execution of marketing campaigns, leveraging your expertise in paid media, analytics, and lifecycle marketing to scale the product and maximize its impact. This role is perfect for a growth marketer with a proven track record in equity brokerage or trading platforms, who thrives in a fast-paced environment and is passionate about building and scaling innovative financial products.

Reports To

Marketing Growth Director

Who You Are

Located in Mexico or Argentina.
Fluent in English, written and spoken.
Growth Marketing Expert: 7+ years of experience in growth marketing, focusing on user acquisition, activation, retention, and revenue growth, ideally within equity brokerage, trading platforms, or financial services.
Paid Media Guru: Proven expertise in managing large-scale paid campaigns across social media (Meta, TikTok, X, etc.), programmatic advertising, and search engines (Google Ads, etc.).
Data-driven strategist: Strong analytical skills with experience using tools like Google Analytics, Looker Studio, or MMPs (Mobile Measurement Partners) to track, measure, and optimize campaign performance.
Industry Knowledge: Familiarity with equity brokerage products, trading platforms, or investment services is a strong plus.
Lifecycle Marketing: Experience designing and implementing strategies to improve user activation, retention, and revenue.
Collaborative Leader: Proven ability to work cross-functionally with product, data science, and creative teams to align strategies and launch impactful campaigns.
Effective Decision-Maker: A great decision-maker who can analyze complex data, prioritize key insights, and make data-driven decisions that drive measurable results and move the needle.

What You Will Do

Acquisition

Develop and execute paid marketing strategies to drive user acquisition for Bitso’s retail product, focusing on scalable growth and ROI.
Optimize campaigns across social media, programmatic advertising, and search engines to attract high-quality users.
Design and implement SEO strategies in collaboration with content teams, driving execution focused on maximizing conversions.
Collaborate with the creative team to develop high-converting ad creatives and copy tailored to brokerage/investment audiences.

Activation

Work closely with the product and onboarding teams to ensure a seamless user experience from acquisition to first trade.
Use CRM tools (e.g., CleverTap, HubSpot) to create personalized onboarding campaigns and triggers.

Cross-Functional Collaboration

Collaborate with the creative team to develop compelling marketing materials that resonate with equity brokerage/investment users.
Partner with the data science team to design, execute, and monitor A/B tests that optimize user acquisition, activation, and retention.
Regularly report on campaign performance and business growth metrics, providing actionable insights and recommendations to leadership.

Your Team

You will collaborate closely with the Growth Marketing, Product, Data Science, and Creative teams to ensure seamless execution of strategies and alignment with Bitso’s overall growth goals.

Research in Diversity, Equity, and Inclusion suggests that individuals may hesitate to apply for jobs if they do not meet all the listed criteria. At Bitso, we value diversity and your unique strengths could be just what we're looking for. If this role excites you but you don't match every point in the description, we still want to hear from you.

Who We Are

With over 9 million users, Bitso is the leading cryptocurrency platform in Latin America. We are developing the cryptocurrency ecosystem in the region and enabling financial inclusion. We believe crypto is the future of finance, and we’re committed to making it useful by providing equal access to safe and intuitive financial products.

When we hire people for our team, we specifically test for the following traits in addition to our cultural values:

Mission-Driven: We seek individuals who are passionate about crypto and Bitso’s mission and resilient in facing industry challenges
High Sense of Urgency: We prioritize candidates who demonstrate a high sense of urgency and responsibility.

Exceptional Hard Skills: We seek individuals who possess exceptional skills in their respective fields, with no room for mediocrity.
Self-Management: We look for individuals who can independently manage their work, career, and professional development.

Compensation & Benefits

At Bitso, you are taking the front seat on the edge of crypto innovation, creating the next generation of crypto-powered products.

So for those willing to commit, adapt and pioneer the most important change of the century we offer:

Me Time program, including unlimited paid time off.
Remote-first work environment.
Employee Stock Option program.
Zero trading fees through our Bitso Alpha app.
Extended Family Leave Policy: all birthing parents, non-birthing parents and adopting parents are eligible for a 4-months leave.
Premium health, dental and life insurances in Mexico, Gibraltar, Colombia, USA, Brazil and Argentina.
Monthly stipend for gym memberships, relaxation activities, sports equipment, cooking classes, books, entertainment and more.

Want to leave an undoubtedly legacy with us? Fasten your seatbelt and join this spaceship, where you will find exponential growth and the opportunity to thrive!

These are the applicable requisites, although equivalent competencies in any of the above will also be considered.
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