GTM Strategy Manager & Ops Manager

Role: Go To Market Strategy & Ops Manager

Location: Remote within South Africa

Department: Marketing

About the Role 

At Nivoda, we are not just growing; we are scaling at an unprecedented pace. As the Head of Strategy, you will be shaping our voice in the market and increasing awareness and trust of the Nivoda brand. 

You will be the driving force behind our company story and market presence, owning and executing the strategy for the brand message and design, web experience, content, social media, and PR and influencer marketing. This is a high visibility role requiring a mix of strategy, creativity, and execution.

What You’ll Do: 

• Define Our Brand Strategy and Story

  • Define and continuously evolve the company’s brand and story across our marketplace and retail tools to reflect the growing Nivoda portfolio 

  • Create consistent messaging and strategy to speak to the different Nivoda audiences, including jewellers, diamond and gemstone suppliers, and consumers

  • Ensure a strong and cohesive visual identity across all marketing and brand assets, including managing external design resources to produce high-quality creative work

• Optimise our Website for Engagement and Conversion 

  • Optimise the strategy, content, and user experience of the Nivoda website

  • Continuously monitor and update the Nivoda website for SEO performance and inbound opportunity conversion

• Own Nivoda Market Presence

  • Develop and oversee a content strategy that solidifies Nivoda’s place as the market leader

  • Create value add content such as blogs, podcasts, videos, and more for every stage of the marketing funnel

  • Build and execute a proactive third party validation strategy to enhance brand credibility, including cultivating relationships and creating content with media representatives and key industry influencers

  • Develop a social media strategy that drives brand awareness and engagement

• Manage External Resources

  • Oversee and act as the primary liaison between Nivoda and external agencies, freelancers, and consultants across the above initiatives

  • Ensure all external resources align with brand messaging, business goals, and quality standards

  • Negotiate contracts, manage budgets, and track performance to maximize ROI

Basic Qualifications: 

• Bachelor’s degree in Business, Advertising, Marketing or a related field

• 5+ years of experience in brand strategy or marketing leadership

• Proven track record of building and growing a multi faceted brand portfolio

• Proven track record of managing internal and external resources to hit business goals

Preferred Qualifications: 

• Experience in luxury goods, marketplaces, or the diamond industry

• Familiarity with B2B, B2C, and marketplace marketing strategies

• Excellent communication and project management skills, with the ability to work cross-functionally

Competencies: 

• Strong viewpoint on how brand-building principles enhance performance marketing tactics and sales opportunity creation

• Ability to balance strategic planning with tactical execution

• Strong problem-solving skills and a proactive approach to overcoming challenges

• Ability to manage multiple priorities in a fast-paced, high-growth environment

What Nivoda Offers:

• Fast-paced and multinational working environment.

• Collaboration with global teams offering diverse experiences and perspectives. 

• The opportunity to be part of a hyper-growth scale-up.

• Flexibility with remote working.

• Generous holiday allowance.

• Medical aid through Discovery