Digital Marketing Channel Specialist

GEHA (Government Employees Health Association, Inc., pronounced G.E.H.A.) is a nonprofit member association that provides medical and dental benefits to more than two million federal employees and retirees, military retirees and their families. We celebrate diversity and are committed to creating an inclusive environment for all employees.

GEHA has one mission: To empower federal workers to be healthy and well.

Offering one of the largest medical and dental benefit provider networks available to federal employees in the United States, GEHA empowers health and wellness by meeting its members where they are, when they need care. We serve our members with products they value and a personalized customer experience, sustained by a nimble and efficient organization. 

SKILLS

Duties and Responsibilities:

• Support Digital Channels team functions:

  • Utilize Sitecore CMS to coordinate, update and maintain content across G.E.H.A’s various websites

  • Design and implement email campaigns for different functional areas using Salesforce Marketing Cloud

  • Post social media content using Sprout Social or directly to platforms, as necessary

  • Website content QA

  • Goal tracking on company websites and in social platforms

• Data analysis:

  • Website performance metrics, user behavior, and conversion rates using various web analytics tools (e.g., Google Analytics)

  • Social media traffic, engagement, sentiment, competitive set performance

  • Email performance, list performance, on-site and other conversion actions

• ​Reporting: Assist the Digital Channels team in producing regular reports and presentations on website, social, and email performance – highlighting key findings, trends, and recommendations for improvement.

• Data interpretation: Translate complex performance data into clear, concise, and actionable insights that can be understood by non-technical stakeholders.

• Competitive analysis: Conduct competitive analysis to benchmark our digital channel performance against industry standards and identify opportunities for improvement.

• Data integrity: Ensure the accuracy, integrity, and reliability of performance data by implementing proper tagging, tracking, and data governance practices.

• Understand and support goals/outcomes of cross-functional project stakeholders and Growth leadership.

• Create and implement webinar assets to support customer engagement, clinical and sales operations.

• Participate in development and implementation of marketing strategy and supports new marketing communication initiatives.

• Maintain brand, UX and CX standards for marketing efforts across G.E.H.A and all subsidiary brands.

• Stay up to date: Track industry trends, best practices, and emerging technologies.

Knowledge, Skills, and Abilities:

• Bachelor’s degree in marketing, advertising, communications, business analytics, or a related field.

• 3-5 years of experience in digital channel management, preferably in a digital marketing environment.

• Proficient in Google Analytics, CMS management (SiteCore experience a plus), email marketing management (Salesforce Marketing Cloud a plus) and social media management.

• Strong analytical and critical thinking skills with the ability to draw actionable insights from complex data sets.

• Understanding of business objectives and the ability to link campaign analytics findings to strategic goals and initiatives.

• Excellent verbal and written communication skills with the ability to present complex information clearly and concisely to both technical and non-technical stakeholders.

• Meticulous attention to detail and a commitment to data accuracy and quality assurance.

• Ability to collaborate effectively with teams and work in a fast-paced, deadline-driven environment.

• A passion for staying updated with the latest trends and advancements in website analytics and digital marketing.

Preferred Qualifications:

• Relevant certifications in web analytics (e.g., Google Analytics Individual Qualification).

• Working knowledge of web testing methodologies, HTML, and SEO.

Work-at-home requirements

• Must have the ability to provide a non-cellular High Speed Internet Service such as Fiber, DSL, or cable Modems for a home office.
• A minimum standard speed for optimal performance of 30x5 (30mpbs download x 5mpbs upload) is required.
• Latency (ping) response time lower than 80 ms
• Hotspots, satellite and wireless internet service is NOT allowed for this role.
• A dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

How we value you

• Competitive pay/salary ranges
• Incentive plan
• Health/Vision/Dental benefits effective day one
• 401(k) retirement plan:  company match – dollar for dollar up to 4% employee contribution (pretax or Roth options) plus a 6% annual company contribution   
• Robust employee well-being program
• Paid Time Off
• Personal Community Enrichment Time
• Company-provided Basic Life and AD&D
• Company-provided Short-Term & Long-Term Disability
• Tuition Assistance Program

Please note that the salary information is a general guideline only.  GEHA considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/training, key skills, internal peer equity, as well as, market and business considerations when extending an offer.

GEHA is an Equal Opportunity Employer, which means we will not discriminate against any individual based on sex, race, color, national origin, disability, religion, age, military status, genetic information, veteran status, pregnancy, marital status, gender identity, and sexual orientation, as well as all other characteristics and qualities protected by federal, state, or local law. GEHA will not discriminate against employees or applicants because they have inquired about, discussed, or disclosed their compensation or the compensation of another employee or applicant. We are committed to creating an inclusive environment for all employees. Our diversity drives innovation deepens connections and strengthens our organization.

GEHA is headquartered in Lee's Summit, Missouri, in the Kansas City area. We recognize the importance of balance and flexibility and offer hybrid and work-from-home options for many of our roles.