Sr. Brand Manager (Fully Remote)

THE ROLE: 

•    This position will report to the: Director - Brand Management - SPJ Marketing

•    Location: Remote

•    FLSA Status: Exempt  

•    Employment Category: Full -Time 

•    Pay Range: $120k - $150k  

Generous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, Bolthouse Farms, Evolution Fresh and our joint venture with Sambazon. Bolthouse Farms is the preeminent provider of chilled juice, smoothies, and protein drinks. Evolution Fresh - is the premier, cold-pressed juice brand and maker of the new Real Fruit Soda. Through our integrated partnership with Sambazon we produce and sell their high-quality Açaí beverages.  

Formerly known as Bolthouse Farms – Generous Brands was born out of the independence from its carrot operations and is poised to be the “World’s Largest Beverage Start-Up.” 

Currently we have 1000 employees located across the country at our hubs/facilities in Bakersfield, CA, Rancho Cucamonga, CA & Chicago, IL.  

You can connect with our brands on their socials - Bolthouse Farms  (LinkedIn, Instagram and TikTok ) and Evolution Fresh (LinkedIn, Instagram and TikTok).

WHAT YOU’LL BE RESPONSIBLE FOR IN THIS ROLE  

Senior Brand Manager works closely with the Director of Marketing in leading the development and implementation of the Bolthouse Farms marketing strategy that delivers annual and multi-year revenue targets and enhances brand equity in line with the Generous Brands company vision.  This position will sit within the Bolthouse Farms Marketing Team and will be remote, with collaboration sessions in Bakersfield, Los Angeles, or Chicago on an as-needed basis.

 WHAT WE’RE LOOKING FOR  

The job requirements include, but are not limited to the following:

• Strategic Thinking: Contribute to developing comprehensive brand strategy, taking into account consumer, category and market trends. Able to confidently present strategic, data-driven recommendations to senior team.
• Business Analytics: Able to use syndicated, consumer and customer data to identify business insights and recommend solutions that optimize results.  Developing monthly/quarterly business reviews and ad-hoc analysis.
• Innovation: Assists with development of a 3-year pipeline, identifying new product and line extension opportunities by analyzing consumer trends, determining specific market needs and potential, and building a business case.  
• Marketing: Manages the briefing & development of consumer communication plans in collaboration with agencies. Has experience developing & refining brand positioning and brand purpose.
• Channel/Customer Marketing: Understands the business at an account/channel level and collaborates with our retail team to develop custom marketing programs to drive the business in those accounts/channels.
• Project Manager: Ability to lead large cross-functional projects with multiple stakeholders, complex inputs, and time sensitive deadlines; effectively manages workload by prioritizing and multi-tasking. Demonstrates a sense of urgency to drive impact.

MINIMUM QUALIFICATIONS:    

• Bachelor’s degree required; MBA preferred
• Minimum of 8 years of brand management experience in food CPG
• Proficiency in analyzing market data through Circana IRI/Nielsen. 
• Strong project management skills and attention to detail
• Excellent interpersonal communication and team working skills
• Experience leading and launching new innovation
• Experience working with agency partners to develop marketing plans
• Previous experience leading and working on cross-functional teams
• Comfortable working in a fast-paced, fast-changing environment
• Proven, reliable work history

ADDITIONAL REQUIRED QUALIFICATIONS: 

YOU MIGHT BE A GOOD FIT IF…

• You’re a manager or senior manager with experience gained at both large & entrepreneurial companies. 
• You’re highly skilled at being agile and can pivot priorities on a dime.
• You’re a creative problem solver who is an expert at rolling up your sleeves and working efficiently in a fast-paced environment.
• You are a strong communicator and collaborator with an ability to inspire and influence others, either as the leader or as a member of the team.
• You are a natural self-starter, comfortable taking the lead with limited resources while still achieving strong results.

PREFERRED QUALIFICATIONS:

• MBA preferred
• Direct experience in CPG food or beverage categories 

PHYSICAL DEMANDS:

• Occasional travel to Bakersfield, Los Angeles, or Chicago

HOURS & WORKDAYS: 

•    Monday to Friday, 40-hour work week. Some flex may be required during peak work periods.

WHAT WE OFFER  

Our rich benefits packages are designed to support the health and well-being of both our eligible co-workers and their families.   

•    Medical  

•    Dental  

•    Vision  

•    Group Life and AD&D   

•    Voluntary Life and AD&D   

•    Group Short-Term Disability  

•    Group Long-Term Disability  

•    Flexible Spending Accounts  

•    Employee Assistance Program  

•    401(k)  

•    Paid Time Off

EQUAL EMPLOYMENT OPPORTUNITY  

We are an equal opportunity employer committed to fostering a culturally diverse organization. We strive for inclusiveness and a workplace where mutual respect is paramount. We encourage applications from a diverse pool of candidates, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, disability, sexual orientation, gender identity and expression, or veteran status. We will provide reasonable accommodation to qualified individuals with disabilities, as need, to assist them in performing essential job functions.  

REASONABLE ACCOMMODATIONS  

Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. If you are interested in applying for employment with Bolthouse Farms and need special assistance to apply for a posted position, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our Talent Acquisition team at: TalentAcquisition@bolthouse.com for additional support and guidance.  

RECRUITMENT AGENCIES:   

Bolthouse Farms does not accept unsolicited agency resumes. Bolthouse Farms is not responsible for any fees related to unsolicited resumes.