Senior Manager, Integrated Marketing

About the role and why it’s unique:

• Collaborate closely with Marketing, Strategy and Product teams to develop comprehensive marketing plans that support product launches, updates, and campaigns.
• Conduct in-depth value proposition analysis and work with internal and external stakeholders to refine and communicate the brand’s differentiators in the sports gaming space.
• Own the content calendar, balancing feature GTM with external beats and internal promotions.
• Lead the development of messaging and positioning strategies for new products, ensuring alignment across all communication channels, including social media, paid channels, and in-app experiences.
• Continuously test, optimize, and adapt messaging to improve customer engagement and product adoption. Utilize A/B testing, customer surveys, and data analytics to optimize product positioning, messaging, and overall marketing strategy.
• Collaborate with creative teams to produce marketing assets that highlight the excitement, value, and innovation behind Underdog.
• Become an expert in understanding the behavior, preferences, and pain points of our diverse user base.
• Engage with customers and the gaming community to gather feedback and insights, translating these into actionable marketing strategies.
• Lead qualitative and quantitative research efforts to uncover insights into customer motivations, competitor activity, and emerging trends in sports gaming.
• Monitor and analyze the performance of marketing initiatives, ensuring KPIs are met and identifying opportunities for continuous improvement.
• Leverage data insights to enhance product messaging, customer experience, and campaign effectiveness, ensuring that Underdog remains competitive in the marketplace.
• Foster a culture of creativity, collaboration, and strategic thinking to drive measurable impact across the business.

Who you are:

• 7+ years of integrated or product marketing experience.
• Proven track record in developing and executing integrated marketing campaigns in competitive markets, especially within sports or gaming sectors.
• Strong understanding of consumer behavior, with the ability to apply insights into actionable marketing strategies that engage fans and players.
• Expertise in brand positioning, digital marketing, and content strategy, with the ability to communicate complex ideas simply and persuasively.
• Exceptional communication skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.
• Results-oriented and data-driven, with a passion for continuous optimization and performance measurement.
• Highly organized and able to manage multiple projects and priorities in a fast-paced environment.
• Collaborative and adaptable, with the ability to work cross-functionally and drive alignment in a dynamic, growing organization.

Our target starting base salary range for this position is between $170,000 and $200,000, plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.

What we can offer you:

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• A $500 home office allowance
• A connected virtual first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents

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