Digital Marketing Specialist and Event Coordinator

nCino offers exciting career opportunities for individuals who want to join the worldwide leader in cloud banking.

Responsibilities:

• Execute all digital marketing and supporting functions such as; on-page SEO, updating marketing database, email campaigns, social media, creating landing pages and Google Ads campaigns.  
• Work closely with Web developer to understand the customer online journey and experience 
• Manage, coordinate, and track digital campaigns.  
• Conduct keyword research and optimize ad campaigns for better performance 
• Develop a content calendar for our social media accounts.  
• Manage and generate content for our Whatsapp Channel. 
• Monitor market trends, research markets and competitors’ activities to identify key opportunities and gaps.  
• Analyze data to draw and implement key recommendations.  
• Developing a deep understanding of our customers and use insights for content creation.  
• Execute data-driven experiments and leverage new marketing channels (agile marketing approach) to drive growth strategy.  
• Identify, source, engage and track the performance of Market influencers.  
• Content planning – support the team in developing and maintaining a content calendar to deliver regular and consistent communications.  
• Identify B2B marketing tactics and channels based on the defined market and customers.  
• Work with other team members and teams, such as sales and customer success to align and execute marketing efforts with business goals. 
• Develop multi-touch, multi-channel customer journeys and campaigns.  
• Work with the relevant team members to plan and coordinate webinars, online events and conferences.  
• Be responsible for the coordination of presentations and collateral needed for events 

Minimum Requirements:

• These are to be what is needed to do the job at a minimum for a new/ transferring employee coming in to the role. 
• Education & Training  
• At least a 3-year degree in marketing, business or relevant field.  
• Licensure & Certification  
• Google Ads advantageous

Knowledge, Skill, and Ability: 

• Highly skilled in marketing automation and multivariate experiments– Hubspot & Salesforce preferrable.  
• Highly skilled in SEO / SEM / Google Analytics & Google Ads.  
• Highly skilled in email marketing.  
• Expert in marketing principles and the activities that support these.  
• A passion for content creation and solid copywriting skills.  
• Good knowledge of market research techniques & successful implementation of findings.  
• Solid experience in end-to-end campaign creation.  
• Experience using a CMS, preferably Wordpress  
• Microsoft and Zoom products.  
• Prior experience with coordinating webinar initiatives and programs will be advantageous. 
• You should be personable and enjoy engaging and connecting with others.  
• You should be ready to get your hands dirty - we are a small team moving quickly  
• Attention to detail and eagerness for constant improvement.  
• Curiosity to figure out solutions and paths forward independently.  
• Display a high degree of creativity and problem-solving ability.  
• Excellent interpersonal skills & ability to work across a range of teams.  
• Ability to work to own initiative and take full responsibility for aspects of a project.   

Years of Related Experience:  

• Minimum 5 years of digital marketing experience.  
• Minimum 3 year's experience in B2B SaaS.  

If you thrive in a high-energy, entrepreneurial environment, we invite you to share your passion, ideas and excitement at nCino.

nCino provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability, genetics or other protected groups. In addition to federal law requirements, nCino complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

nCino is committed to the full inclusion of all qualified individuals. As part of this commitment, nCino will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at recruiting@ncino.com. 

Our commitment to inclusion and equality includes a strong belief that the diversity of our team is instrumental to our success.  We strive to create workplaces where employees are empowered to bring their authentic selves to work.