Offer summary

Qualifications:

Bachelor's or advanced degree in marketing, statistics, or a related field is preferred., Proven experience in multi-channel marketing analysis and agile team environments., Strong analytical and problem-solving skills with attention to detail., Excellent written and oral communication skills..

Key responsabilities:

Lead and oversee reporting and analytics strategies for CBN’s marketing efforts across all channels.

Develop and manage a strategic marketing analytics roadmap to guide data-driven decision making.

Define and prioritize requirements for integrating app and digital property data into CRM and Marketing Hub.

Collaborate on cross-channel marketing research and performance tracking initiatives.

Job description

Research – Remote (U.S. Based)

The Christian Broadcasting Network (CBN), a global leader in Christian media and humanitarian relief, is seeking a Marketing Analytics and Reporting Lead. This role is responsible for leading and overseeing reporting and analytics strategies that support CBN’s marketing efforts across all channels—both digital and analog—and across all CBN brands and business units.

The individual in this position will define and maintain a prioritized roadmap of reporting requirements, ensuring the ability to effectively assess, measure, and manage a diverse marketing campaign portfolio. Additionally, this role will oversee the integration of data from digital apps and other online properties into the CRM and Marketing Hub platforms.

The successful candidate will have the following qualifications:

Serve as Product Owner within the Business Intelligence Team, aligning marketing priorities with agile development
Develop and manage a strategic marketing analytics roadmap to guide data-driven decision making
Define and prioritize requirements for integrating app and digital property data into CRM and the Marketing Hub
Utilize tools like Power BI, Tableau, Google Analytics, and Firebase to drive reporting and insights
Lead the development of ad-hoc marketing reporting solutions
Ensure all analytics and tracking activities adhere to established compliance and reporting standards
Support a wide range of marketing analytics, including campaign performance, donor journeys, and test & learn insights
Collaborate on cross-channel marketing research and performance tracking initiatives
Proven experience in multi-channel marketing analysis and agile team environments
Document research processes and contribute to knowledge repositories for ongoing campaign improvement
Bachelors or advance degree in marketing, statistics or related field a plus
Strong analytical and problem-solving skills
Excellent written and oral communication skills
Self-motivated with ability to be flexible and prioritize multiple tasks
Thrive in a fast-paced setting with strong analytical skills, attention to detail, and a collaborative spirit and passion for continual improvement
Communicate clearly and effectively with team members and stakeholders at all levels

CBN is a global nonprofit ministry demonstrating the love of God by sharing the Gospel through digital content, traditional media, and humanitarian aid. CBN offers a professional and rewarding work environment, competitive salary, and benefits package to include healthcare for full time positions. If you meet the listed qualifications and are in agreement with CBN’s mission and purpose, please click apply or visit our CBN Job Board at www.cbn.com for application and benefit information.

We are unable to give full consideration to resumes without applications

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