Product Marketing Manager

As the Product Marketing Manager, you will drive market adoption and financial growth by transforming deep insights into compelling product marketing strategies. This role’s mission will focus on positioning, messaging, and go-to-market strategies that resonate with the K-12 education sector, ultimately enhancing customer engagement and success. 

In this role, you will get to:

• Develop positioning and sales enablement materials to support the sales team in achieving the revenue growth goal.
• Conduct in-depth market analysis and research to understand each product’s market position and growth opportunities.
• Create and deliver a comprehensive suite of sales enablement tools (e.g., pitch decks, one-pagers).
• Collect Voice of the Customer (VOC) insights from key accounts to inform and validate messaging strategies.
• Craft and regularly update compelling messaging and positioning strategies in line with market demands.
• Develop and execute customer engagement and retention strategies to reduce churn.
• Partner with campaign marketing to enhance customer communications and engagement campaigns.
• Work with product managers to develop go-to-market strategies for new product launches and feature launches.
• Build strategic campaign messaging and assets to drive a year-over-year increase in marketing-qualified leads (MQLs).
• Develop positioning, messaging and thought leadership strategies for Multi-lingual Learners (ML).

Disclaimer: 
The above statements describe the general nature and level of work performed in this role. This list does not cover all possible duties, tasks, or responsibilities. Riverside Insights may amend or adjust responsibilities as needed to support business and organizational priorities. 

Requirements

• Bachelor’s Degree or equivalent experience
• 3+ years’ experience in product marketing, at least 1+ year of that experience within the K-12 Education market
• Experience in the K-12 education field, with a focus on crafting resonant messaging for key buyer personas
• Experience with Assessments strongly preferred
• Proven synthesis of market research into cross-team actionable insights
• Ability to coordinate and communicate between multiple stakeholders at varying levels of an organization
• Exceptional writing skills, including attention to details of grammar, punctuation, phrasing, and structure

Physical Requirements  

• Remote
• Up to 15% travel for off-site team meetings
• May require stationary positions (sitting or standing) for extended periods

Benefits

• Medical, Dental, and Vision plans  
• Company paid basic life and AD&D insurance  
• Company paid short-term and long-term disability  
• Supplemental life insurance options  
• Company paid Employee Assistance Program (EAP)  
• Retirement plan with discretionary company matching  
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options  
• Premium subscription to Calm for employee and dependents 
• Company paid time off (PTO)  
• 13 named holidays, 2 floating holidays, and 4 early-release half days 
• Quarterly Focus Days
• Flexible work arrangements
• Work-from-home expense reimbursement  
• Tuition Reimbursement Program  
• Company orientation and 30/60/90 Day Onboarding 

Compensation: A reasonable estimate of the base compensation range for this position is $90,000 - $115,000 USD plus applicable bonus. This compensation range is specific to the United States and it incorporates many factors including but not limited to an applicant's skills and prior relevant experience and training; licensures, degrees, and certifications; internal pay ranges; and market data/range parameters.

Who is Riverside Insights? Riverside Insights is a growth-focused business on a mission to elevate one billion lives globally by 2030 through research-based assessments and technology for educational professionals, students, clinical and behavioral health clients, and workforce talent.  

Why Join Our Team?  
At Riverside Insights, achieving real results for students and educators is more than talk – it's what we do. As we grow, so will you, offering the chance to expand your skills on an ambitious, solution-focused team. Join us in making great work possible, where your well-being and dedication to making an impact go hand in hand. If you're ready for an ambitious, collaborative environment, Riverside is the place for you. 

Riverside Insights is an Equal-opportunity Employer: 
Riverside Insights provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

Our Commitment to Diversity & Inclusion: 
At Riverside Insights, every employee has the right to a welcoming and inclusive workplace where their diverse backgrounds, experiences, and perspectives are valued and celebrated. 

Thank you for considering joining our growing team and our mission to help elevate potential globally! Please check out www.riversideinsights.com to learn more about our work.